Marketing Technology Business Analyst Location

Title: Marketing Technology Business Analyst

Location: Dallas TEXAS (Remote

Lead Business Analyst (
MarTech Stack: Vidyard, Workfront, iCapture, EveryoneSocial

)

Experience: Years

Job Overview:

We are seeking a highly experienced and strategic Lead Business Analyst to serve as the critical link between marketing stakeholders and technical execution teams. This senior role requires deep domain expertise in documenting and detailing complex business requirements for our integrated marketing technology stack, which specifically includes Vidyard, Adobe Workfront, iCapture, and EveryoneSocial. The ideal candidate will leverage 15-17 years of experience to drive alignment, efficiency, and ROI across our marketing operations by ensuring functional solutions precisely match strategic business needs.

Key Responsibilities:

Requirements Elicitation and Documentation (15+ years in Requirements Elicitation): Lead advanced requirements gathering sessions (workshops, interviews, document analysis) with C-level stakeholders, marketing teams, and IT professionals. Produce comprehensive documentation including Business Requirements Documents (BRDs), Functional Specification Documents (FSDs), User Stories, and process maps (Swimlane diagrams).

Solution Scoping and Analysis (10+ years in Solution Scoping/Analysis): Perform in-depth analysis of existing marketing processes and technologies. Define project scope and translate high-level business objectives into detailed, actionable technical requirements for integrating and optimizing the specific tools (Vidyard, Workfront, iCapture, EveryoneSocial).

Platform Specific Expertise (8+ years hands-on MarTech BA experience):

• Detail requirements for Vidyard integrations (e.g., specific data points to pass to CRM upon video view completion).

• Define complex workflows and custom configurations within Adobe Workfront for project and resource management.

• Specify data capture logic and integration points for iCapture event leads.

• Outline user journeys and advocacy metrics for EveryoneSocial.

Process Modeling and Improvement (10+ years in Process Optimization): Analyze current state (As-Is) processes and design future state (To-Be) optimized workflows, identifying gaps and opportunities for automation and efficiency within the integrated stack.

Stakeholder Alignment and Management (12+ years in Stakeholder Management): Manage expectations across diverse stakeholder groups, ensuring consensus on deliverables, timelines, and scope changes. Facilitate clear communication between technical and non-technical teams.

QA and UAT Support (8+ years in QA/UAT Strategy): Define User Acceptance Testing (UAT) strategies and test cases. Support QA teams during testing phases to ensure deployed solutions meet the specified business requirements perfectly.

Data Analysis & Governance (10+ years in Data Governance/Analysis): Define data requirements and governance rules for data moving between these four platforms and core CRM/MAP systems, ensuring data integrity and compliance with US privacy regulations.

Required Skills and Qualifications

Education: Bachelor's or Master's degree in Business Analysis, Marketing, Information Systems, or related field.

Experience: 15–17 years of experience as a Business Analyst, Systems Analyst, or Solution Architect, with significant tenure in the MarTech domain within US organizations.

Technical Proficiency (Required Tools):

• Adobe Workfront: 6+ years extensive experience detailing requirements for enterprise implementations

• Vidyard, iCapture, EveryoneSocial: 4+ years proven BA experience with these specific tools in an integrated environment

• Integration Technologies: 8+ years familiarity with APIs, webhooks, and translating requirements to technical implementation

• Requirements Management Tools: 10+ years proficiency with diagramming and requirements management tools (Jira, Confluence, Visio, Lucidchart)

• Extensive experience detailing requirements for enterprise Adobe Workfront implementations.

• Proven BA experience with Vidyard, iCapture, and EveryoneSocial.

• Familiarity with integration technologies (APIs, webhooks) and how requirements translate to technical implementation.

• Proficiency with diagramming and requirements management tools (Jira, Confluence, Visio, Lucidchart).

Certifications:

- Certified Business Analysis Professional (CBAP) certification is highly preferred.

- PMP or Agile certifications (CSPO, PMI-ACP) are a plus.

Soft Skills:

• Exceptional ability to listen, interview, and facilitate workshops with senior leadership.- Superior written and verbal communication skills; ability to articulate complex ideas clearly.

• Strong negotiation, conflict resolution, and leadership skills.

• Highly analytical mindset with meticulous attention to detail.

Title:
Lead Marketo Architect

Location: Remote

Description:

Lead Marketo Architect / Solution Architect (Marketing Automation Expert)

Experience: Years (Specific to MarTech Architecture & Marketo)

Job Overview:

We are seeking a highly seasoned and strategic Lead Marketo Architect to define, design, and execute the enterprise-level architecture of our Adobe Marketo Engage platform. With 15-17 years of experience in the MarTech landscape, the ideal candidate will be a visionary leader responsible for ensuring our Marketo instance is robust, scalable, compliant, and deeply integrated with the entire GTM technology stack. This role demands deep technical expertise to translate complex business strategies into a resilient, high-performing marketing automation infrastructure.

Key Responsibilities:

Enterprise Architecture Design: (Minimum 15+ years of experience in Solution/Enterprise Architecture): Design and maintain the comprehensive technical architecture of Adobe Marketo Engage, ensuring it scales with business growth and adheres to best practices for performance, data hygiene, and security.

Integration Strategy & Execution: (Minimum 10+ years managing complex integrations): Define the architecture for complex, bidirectional integrations between Marketo and core enterprise systems (CRM like Salesforce/MS Dynamics, CMS, data warehouses, and other MarTech tools like Vidyard or Workfront). Ensure reliable data flow via APIs, webhooks, and third-party middleware (e.g., Mulesoft, ).

Platform Configuration & Governance: (10+ years in Marketo Configuration/Admin): Oversee advanced configuration, administration, and governance protocols. Establish standards for campaigns, programs, lead scoring, attribution models, segmentation, and data compliance (e.g., CAN-SPAM, GDPR, CCPA).

Performance & Scalability Optimization: (10+ years in System Optimization): Proactively monitor syste m performance, troubleshoot complex technical issues, and implement optimization strategies to maintain high deliverability, quick data processing, and efficient campaign execution.

Technical Leadership & Mentorship: (8+ years in Technical Leadership/Mentorship): Provide technical leadership to a team of Marketo Admins and Specialists. Act as the subject matter expert for all architectural decisions related to the platform.

Strategic Roadmapping: (5+ years in Strategic Planning/Roadmapping): Collaborate with senior leadership and C-suite stakeholders to develop a 3-5 year technology roadmap for marketing automation, evaluating new features and third-party tools to enhance capabilities.

Documentation & UAT Oversight: (10+ years in Documentation/QA Oversight): Create detailed architectural diagrams, technical specifications, and comprehensive documentation. Define UAT strategy and oversee testing to ensure all new architectural deployments function flawlessly.

Required Skills and Qualifications

Education: Bachelor's or Master's degree in Computer Science, Information Systems, Engineering, or a related technical field.

Experience: 15–17 years of experience in marketing technology, data architecture, or solution architecture roles, with a deep focus on enterprise B2B marketing automation platforms in the US market.

Technical Proficiency (Mandatory Expertise):

• Marketo Architecture: 10+ years of expert-level, hands-on experience as a Marketo Architect- Marketo Configuration: 8+ years of deep expertise in Marketo Skyliner architecture principles and technical limits

• API & Database Concepts: 8+ years of proficiency in API development/management, data modeling, SQL/database concepts

• Front-End Technologies: 5+ years of experience with front-end web technologies (HTML, CSS, JavaScript)

• CRM Integration (Salesforce/MS Dynamics): 8+ years of strong understanding of CRM platforms, particularly Salesforce, from a data integration and synchronization perspective

• Expert-level hands-on experience as a Marketo Architect is essential.

• Deep expertise in Marketo Skyliner architecture principles and technical limits.

• Proficiency in API development/management, data modeling, SQL/database concepts, and front-end web technologies (HTML, CSS, JavaScript).

• Strong understanding of CRM platforms, particularly Salesforce, from a data integration and synchronization perspective.

Certifications:

• Adobe Certified Master – Marketo Engage Architect certification is required.- PMP or other enterprise architecture certifications (e.g., TOGAF) are a plus.

Soft Skills:

• Exceptional strategic thinking and problem-solving abilities in complex technical environments.- Strong communication and presentation skills, capable of influencing senior technical and business stakeholders.

• Ability to manage multiple concurrent initiatives and drive technical teams toward strategic goals.