Public Relations Manager

We are seeking an accomplished Public Relations (PR) & Analyst Relations (AR) Manager to shape, protect, and elevate our brand reputation while strengthening relationships with top-tier industry analysts and firms. This senior-level role will act as the primary liaison with our PR agency, Gartner, Forrester, and other strategic partners, turning industry influence into tangible business impact. The ideal candidate is a seasoned communicator with a proven track record of driving thought leadership, securing high-impact media coverage, and maximizing analyst engagement.

2 main areas of responsibility 

Public Relations (PR)

• Lead the development and execution of integrated PR strategies to elevate brand visibility and position Atera as an industry leader.
• Partner with and manage the external PR agency to secure consistent, high-value media coverage in top-tier outlets.
• Proactively identify opportunities for thought leadership and speaking engagements.
• Develop and maintain crisis communication protocols, act as a trusted advisor to leadership and ensure timely, accurate, and coordinated responses to media and stakeholders.
• Define success metrics for PR and AR programs, track and analyze media coverage, and deliver regular performance reports to senior leadership.

Analyst Relations (AR)

• Build and maintain strategic relationships with key analysts at Gartner, Forrester, and other influential firms.
• Develop and execute AR strategies aligned with corporate objectives and go-to-market plans.
• Coordinate analyst briefings, inquiries, and strategy sessions to ensure accurate, positive, and timely coverage.
• Leverage analyst insights to inform product positioning, messaging, and competitive strategy.
• Manage deliverables for inclusion in relevant analyst reports, rankings, and evaluations..

Qualifications

• BA in marketing, business, communications or related field. 
• 6+ years of experience in Public Relations, Analyst Relations, or a combined communications role, preferably in the tech/SaaS sector.
• Previous experience working with Gartner - an advantage.
• Proven ability to craft and execute strategies that build strong, influential relationships with Tier 1 media outlets and top industry analyst firms.
• Exceptional verbal and written communication skills, with the ability to distill complex topics into clear, compelling narratives.
• Strong strategic thinking, planning, and project management skills.
• Experience managing agencies, budgets, and comms with senior executive stakeholders.
• Ability to work effectively in a fast-paced, high-growth environment.

Benefits and compensation

For this position, we offer a total annual salary of: $170,000. In addition Atera offers comprehensive Health and Vision benefits, 401K matching, and a generous PTO plan.

At Atera, we operate under a hybrid model, allowing our employees the flexibility of three office days per week in our beautiful One Penn office, enabling collaboration and connection while also accommodating remote work arrangements.

Dedicated to fostering a culture of equality, diversity, and inclusion, Atera is committed to eradicating discrimination in all its forms. We value the unique perspectives and contributions of each individual and strive to create an environment where all employees are empowered to thrive. Our recruitment process is merit-based, ensuring that qualified candidates are considered regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, marital status, veteran status, or disability status.

We are dedicated to building a workforce that reflects the diversity of society and our customer base, and we are committed to creating an inclusive environment where every employee feels valued, respected, and empowered to excel.

Atera is transforming the world of IT management with an all-in-one platform that unifies Remote Monitoring and Management (RMM), Professional Services Automation (PSA), and the industry's first autonomous IT agent. Our AI-powered technology allows IT professionals to resolve issues before users even notice, improving productivity, scalability, and service delivery at every level.

We serve managed service providers (MSPs), internal IT teams, and global enterprises across industries, and we're just getting started.