Specialist, Business Development​

Sony Corporation of America, located in New York, NY, is the U.S. headquarters of Sony Group Corporation, based in Tokyo, Japan. Sony's principal U.S. businesses include Sony Electronics Inc., Sony Interactive Entertainment LLC, Sony Music Entertainment, Sony Music Publishing and Sony Pictures Entertainment Inc. With some 900 million Sony devices in hands and homes worldwide today, a vast array of Sony movies, television shows and music, and the PlayStation Network, Sony creates and delivers more entertainment experiences to more people than anyone else on earth. To learn more: .
 

POSITION SUMMARY 

Sony Corporation of America (SCA) is seeking a Specialist, Business Development to join the Business Development team within SCA's Personal Entertainment Business (PEB) department.  

Reporting to the Senior Director, Personal Entertainment Business, the Specialist will play a key role in supporting the growth and execution of strategic business initiatives across the PEB team. This position bridges business development, brand development, and cross-functional collaboration—supporting market expansion efforts, partnerships and strategic projects that drive long-term business impact. 
 

This is an position suited for a self-starter who thrives in a dynamic, matrixed environment. The ideal candidate will demonstrate strong analytical, organizational/project management, and interpersonal skills, with the ability to manage multiple priorities across business and marketing functions. 

This position will be on a Hybrid Schedule with 2-3 days per week onsite in the NYC or Culver City office.  

JOB RESPONSIBILITIES 

Business Development 

• Support the development, evaluation, and execution of business development initiatives aligned with PEB growth priorities. 

• Collaborate cross-functionally with Product Planning, Marketing, Creator, Regional and Legal teams to ensure cohesive strategies and implementation. 

• Serve as a lead in relationship management with internal stakeholders across regions and business units and external partners (where assigned) 

• Track and analyze performance of ongoing business initiatives 

• Conduct market and competitive research to support the evaluation of new partnership opportunities, emerging trends, and innovation areas. 

• Prepare and refine business proposals, partner presentations, and legal NDAs to support decision-making and strategic alignment. 

• Perform and own key team operational tasks essential to strategy and business development functions. Including but not limited to taking meeting minutes, call scheduling, legal/contract trafficking, among others. 

Brand Development Support 

• Partner with the Brand Development team on strategic campaigns and partnership activations that strengthen Sony Audio's market presence. 

• Contribute to developing brand-aligned go-to-market approaches for initiatives such as 360 VME, emerging creator platforms, and more. 

• Assist in the coordination and delivery of co-marketing programs, asset development, and brand storytelling across channels. 

Senior Director & Team Support 

• Support the Senior Director in driving organizational initiatives and operational alignment across the PEB leadership team. 

• Assist in preparing agendas, meeting recaps, business updates, reports, and presentations for executive leadership. 

• Contribute to overall team efficiency through coordination of key workflows, meetings, and communications. 

• Provide administrative support to the team and leadership on budget management across verticals of business operations 

• Monitor and report on key activities and milestones on a weekly and monthly basis. 
   

Honesty, trustworthiness and ethical conduct are material requirements for the responsibilities outlined above 

QUALIFICATIONS FOR POSITION 

Your qualifications and experience should include:  

• Bachelor's Degree in Business, Marketing, Strategy, Communications, or a related field. 

• Minimum of 2-4 years experience in combination of business development and/or business development support, and/or marketing, strategy related functions. 

• Proven ability to work cross-functionally and manage multiple priorities in a fast-paced environment. 

• Strong analytical and research skills; ability to synthesize insights and present recommendations clearly. 

• Familiarity with integrated marketing, brand strategy, and partnership development. 

• Excellent written, verbal, and presentation skills with strong attention to detail. 

• Proficient in Microsoft PowerPoint and Excel; experience with data analytics tools is a plus. 

• Experience or strong interest in the music/entertainment ecosystem, or creator ecosystem is a must. 

• Must work well under deadline pressure with multiple time-sensitive projects simultaneously; outstanding attention to detail; adaptable and accepting of abrupt change and unforeseen challenges 

• Ability to work in matrix environment and to serve as individual and team contributor 

• Must be authorized to work in the U.S. and able to travel as required. 

• Ability to join regular evening calls with international partners. 

Preferred Attributes 

• Experience and knowledge of strategy and/or business development (including analysis, analytics, research) 

• Experience working with both internal and external partners 

• Strategic thinker with operational discipline and the ability to execute efficiently. 

• Collaborative team player who builds trust and communicates effectively across functions. 

• Proactive, adaptable, and comfortable working with ambiguity. 

• Exceptional interpersonal, written/oral/listening communications and presentation/persuasion skills along with proactive approach to sharing information with peers and cross functional teams 

• Passion for innovation, technology, and the evolving creator and audio landscape. 

In addition to competitive pay and benefits, we offer an environment and culture that promotes Diversity, Equity, and Inclusion. We are committed to creating an inclusive employee experience for you to thrive as part of Sony's purpose to "fill the world with emotion through the power of creativity and technology."  

Benefits:     

SCA offers benefits-eligible employees (generally regular employees scheduled to work 20 or more hours a week) a comprehensive benefits program that offers coverage and support for employees and their family's physical, emotional, and financial well-being.    

 What we offer you:  

• Comprehensive medical, prescription drug, dental, and vision coverage with coverage for spouses/domestic partners and child dependents, including access to a Health Savings Account (HSA) and Flexible Spending Account (FSA)  

• Employee assistance plan and comprehensive behavioral health benefits  

• Fertility benefits, including, surrogacy, and adoption assistance programs   

• Basic and supplemental life insurance for employees as well as supplemental life insurance coverage for their spouses/domestic partners and children   

• Voluntary benefits such as group legal, identity theft protection, accident, and hospital indemnity insurance   

• Short-term & long-term disability plans    

• Up to 12 weeks of paid parental and caregiver leave    

• 401(k) Plan with pre-tax, Roth, and after-tax options and company match with immediate vesting  

• Education assistance and student loan programs     

Other Programs:   

• Flexible Work Arrangements, including remote and hybrid work schedules

• Time off to include vacation, paid holidays, sick leave, Summer Fridays (early release), and a winter break between Christmas and New Year's Day (based on business needs)  

• Referral bonuses (subject to eligibility)    

• Matching gift program    

• A wide variety of employee business resource groups (EBRGs)   

• Special discounts on Sony products, offered exclusively to Sony employees  

• Employee stock purchase plan (Sony covers commissions and fees for your Sony stock purchases made through after-tax payroll deductions)    

The anticipated annual base salary for this position is $80,000 to $90,000. In addition to the annual base salary, this role has an annual bonus target of 7%. This range does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.  

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All qualified applicants will receive consideration for employment without regard to any basis protected by applicable federal, state, or local law, ordinance, or regulation.

Disability Accommodation for Applicants to Sony Corporation of America

Sony Corporation of America provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures. For reasonable accommodation requests, please contact us by email at or by mail to: Sony Corporation of America, Human Resources Department, 25 Madison Avenue, New York, NY Please indicate the position you are applying for.

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