Marketing Generalist

About us:

Refold is building the next-generation AI agent-based integration platform for software companies in the USA. Many custom connectors must be developed for enterprises using legacy software like Oracle, SAP, Snowflake, and others. We're addressing this using AI.

Refold was founded by Jugal Anchalia & Abhishek Kumar, who sold their previous startup to Netmeds; they have also been featured in Forbes 30 under 30. They have experience at organizations such as Nomura, JioMart, InstaMojo, IIT Kharagpur, and IIT Roorkee. We are funded by marquee investors, including Titan Capital, 8i Ventures, & Better Capital.

We are building our founding team and are looking for folks who are excited about learning and meaningfully shaping the trajectory of an early-stage startup from Day 0 in its journey.

About the opportunity:

We're looking for a generalist marketer and our founding marketing hire, who orchestrates our marketing efforts, with the help of AI and keeping pace with rapid shifts and changes in marketing.

We're looking for a Director-level Gen Marketer, with experience managing people or leading one or more sub-functions of marketing in the past.

Responsibilities:

• Campaign orchestration:
  Design and run integrated, multi-channel campaigns that combine content, creative, messaging with engine distribution and channels.
• AI-powered execution:
  Use AI tools, workflows, and agents to extend capabilities, improve velocity, and scale output—while maintaining a high quality bar. Train and enable others to do the same.
• Audience-first strategy:
  Start with a deep understanding of our audience and market. Use insights (powered by AI + human research) to guide positioning, differentiation, and campaign priorities.
• Cross-functional leadership:
  Serve as the connector between product, GTM, and leadership teams.
• Focus on high-impact work: Set a strategy and build a roadmap around high-impact programs and campaigns, not around isolated channels and a scattered content ideas.
• Broad skillset across functions: Demonstrated working knowledge and a strong sense of what great looks like across all areas of marketing,
  pulling in contractors, agencies, and AI agents and toolsto help as needed.
• Product marketing:
  Refine messaging and positioning, communicate value clearly, and translate audience insights into differentiated campaigns
• Growth & demand:
  Launch and optimize campaigns across multiple channels, building automated and signal-based plays, centered around moving accounts
• Content & brand:
  Own the narrative and "fuel" of the company. Produce and distribute content that engages prospects, customers, candidates, and partners
• Ecosystem & partnerships:
  Build relationships with customers and ecosystem partners to amplify reach and credibility.
• Tech stack & process:
  Build and evolve a modern, AI-first marketing stack. Evaluate, test, and scale tools, processes, and workflows that help the team move faster.
• KPIs & efficiency:
  Manage marketing goals and budget in partnership with finance. Measure what matters—ensuring efficiency, velocity, and impact across the funnel.

Qualifications:

• 5 – 8 years of experience in B2B startup marketing, ideally with exposure to multiple subfunctions (product marketing, growth/demand, content/brand).
• π-shaped marketer: Depth and expertise in 1–2 core areas of marketing, fluency across all major marketing functions.
• Track record of designing and running cross-channel campaigns with measurable impact.
• Hands-on with AI and modern marketing tools for research, content, campaigns, and automation—and able to teach and scale these practices across a team.
• Strong strategic thinker with an audience-first mindset, able to translate insights into differentiation and growth.
• Scrappy and adaptable: thrives in ambiguous environments, comfortable rolling up sleeves and experimenting.
• Collaborative leader who can connect product, GTM, and leadership teams.
• High quality bar, with examples of creative, strategic, and executional excellence.
• Excited by the opportunity to shape a new kind of marketing role and help define how Gen Marketers work.