Assistant Manager, Lead Acquisition

2 weeks ago

Warren, Michigan, United States General Motors Full time $104,000 - $156,000 per year

Job DescriptionHybrid : This role is categorized as hybrid. This means the successful candidate is expected to report to Warren – GM Global Technical Center three times per week, at minimum or other frequency dictated by the business. Relocation may be provided.GM is seeking an Assistant Manager, Lead Acquisition & Engagement Programs to lead the transformation of how third-party and event-based leads are captured, managed, and converted into sales. This role manages GM's Third-Party Lead and Divisional Hand-raiser programs, partnering with internal teams, GM Brands, and external vendors to drive lead volume, improve conversion rates, and enhance dealer engagement.The ideal candidate brings a strategic mindset, strong analytical capabilities, and a collaborative approach to program execution. This role plays a key part in aligning lead initiatives with GM's broader sales and marketing strategies, supporting the launch of Salesforce as the lead management platform, and delivering actionable insights that maximize ROI.Role ResponsibilitiesLead and manage GM's Third-Party Lead (TPL) programOversee Divisional Hand-raiser (event leads) process and teamInnovate and enhance third-party leads program strategiesCollaborate with GM Divisions on focus vehicles, quarterly forecasts, and lead volume planningAnalyze lead performance and deliver actionable insights to internal and external stakeholdersIncrease overall lead close rates, buy rates, and dealer participation in the TPL programSupport the launch of the new GM Lead Pipe, powered by Salesforce.Develop effective training materials and documentation for field teams and dealersManage vendor relationships, including: Pricing negotiations; Scope of work; Budgeting; Invoice approvalsRequired QualificationsBachelors degree5+ years of OEM, field, or dealer sales and/or marketing experience3+ years of experience in automotive sales and/or lead managementAutomotive BDC and dealer CRM experience or knowledgeVendor and program management experienceStrong analytical skills with the ability to translate data into actionable strategiesInitiative-driven with a proven ability to work independently and make decisions with minimal directionExperience in cross-functional collaboration and performance-based solution developmentProficiency in Microsoft Office tools (PowerPoint, Excel, Teams, etc.)Excellent communication skills with the ability to confidently develop and present to diverse audiencesWillingness to travel (

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