SVP, Large Bank Group

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Job Description
The SVP leads efforts to strengthen ABA's relationships and levels of engagement with strategically important stakeholders: its larger bank members. The SVP is responsible for membership retention, recruitment, onboarding, outreach, and engagement for $10B+ institutions. This portfolio represents significant dues revenue.

The SVP manages the Large Bank Group team and its respective communications, outreach, operations, billing, programming, and events functions. This role collaborates with staff across the Office of Member Engagement (OME) and ABA – especially on policy-related matters. The SVP will ensure team members develop professionally and take on new opportunities to advance their careers.

Key Responsibilities

• Achieve 98%+ membership retention each cycle by managing and delivering renewals for ~125 member banks. Executes annual dues billing process for larger banks each cycle.
• Recruit new midsize member banks, in collaboration with the Membership EVP. Requires awareness of competition in this space and a focused approach on the value proposition, offer, and onboarding.
• Leverage communications to bolster member outreach. Creates and dispatches all policy communications to midsize, regional, GSIB and non-traditional banks, along with Bank General Counsels (GC). Carefully curates content and develop timely programming to align with cohort-specific priorities. Collaborate with other key stakeholders at ABA to ensure membership-wide communications take into account the unique perspectives of larger members. Ensures consistent communications reach key stakeholders at each large bank institution.
• Educate members on the ABA value proposition and promote opportunities for members to derive maximum value from their ABA membership. Achieves this through benefits awareness campaigns & webinars, in-person meetings, conference calls, Zooms, and other mediums/formats. Engages midsize and larger banks in industry-wide grassroots and communications campaigns and enlists support in flagship ABA programs.
• Builds cohort brand loyalty. Identifies banker leadership, schedules events, develops programming & communications, and grows membership of the American Bankers Council, the Bank GCs Group, and other key cohorts. Hosts monthly calls, quarterly discussions, and annual in-person meetings to direct and inform ABA's policy and advocacy work. Charged with recruiting new members to these groups, sourcing priorities, and developing topics for discussion.
• Develop recruitment and retention marketing and communication pieces, including collateral, web content and engagement profiles. Communicates recruitment & retention info, emerging issues and priorities/challenges of large banks across the enterprise at ABA for staff awareness.
• Ensure data integrity of large bank contacts, committee participation, and member records in the CRM database.

Other Responsibilities

• Manage the team's budget function, forecasting incoming dues revenue and expenses on a month-by-month basis.
• Collaborate with Membership EVP to model the dues formula and set the dues schedule for each membership dues billing cycle.
• Provide recommendations and background detail on prospective Category C Board candidates and opportunities for engagement via Committee service, across ABA.
• Assist the Membership EVP and Executive Office with special projects, member research, development of appropriate engagement strategies, etc.
• Support Membership EVP with strategic efforts and other duties as assigned.

Key Requirements

• Bachelor's or advanced degree preferred in Business, Marketing, Communications, Public Policy, or related field.
• 10+ years of related experience working in a member or client experience capacity, membership association experience, or consulting firm experience preferred. Additional experience in Sales, Marketing, Communications, or an Analytical background preferred.
• Knowledge of financial services policy and regulatory frameworks.
• Experience and familiarity with the Banking or Financial Services industry, or experience selling to banks or larger financial institutions.
• Proven track record of generating revenue, including demonstrable success in closing six-figure deals.
• 5+ years of management experience.
• Ability to successfully manage multiple, conflicting, or shifting priorities while maintaining strong communication with internal and external stakeholders.
• Strong organizational skills, attention to detail, and excellent time management skills required.
• Demonstrable experience meeting deadlines and driving efficient, effective deliverables required.
• Self-starter with a demonstrated high degree of initiative.
• Effective communicator across diverse constituencies with the ability to drive consensus.
• Experience developing and delivering communications for broad external stakeholder audiences.
• Able to work independently, as well as within a team successfully; ability to lead a team.
• Highly developed interpersonal skills and experience working successfully with C-Suite level executives, both internally and externally.
• Ability to travel (less than 10%).

Target Compensation For Role
235, $250,000.00

Salary Band Range
$171, $229, $288,315.00

American Bankers Association (ABA) is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, age, sex, marital status, gender identity, sexual orientation, disability, protected Veteran status, personal appearance, political affiliation, family responsibilities, or any other characteristic protected by applicable law.