Sales & Marketing Manager

3 days ago

Detroit, Michigan, United States Rare Plant Fairy Full time

Location:
Detroit, MI (In-Person, Full-Time)

About Us

Rare Plant Fairy is a Detroit-based luxury rare plant nursery and tissue culture lab redefining how collectors experience plants. Profitable since day one, we've built a devoted community and a national customer base through innovation, storytelling, and authenticity.

As we continue to scale, we're looking for a
Sales & Marketing Manager
who can connect data, creativity, and storytelling into one growth engine. This is a hands-on leadership role for someone who thrives in an entrepreneurial environment and knows how to turn brand strategy into measurable sales results.

The Role

You will oversee the entire marketing and sales funnel—from brand awareness to conversion and retention—across all customer touchpoints. You'll lead campaigns that blend creativity and analytics, manage influencer and affiliate programs, and oversee our live sales performance and digital advertising.

This is an
in-person role
based at our Detroit headquarters.

Responsibilities

Full-Funnel Marketing

  • Plan and execute end-to-end marketing campaigns that drive awareness, engagement, conversion, and repeat purchases.
  • Manage and optimize campaigns across
    Shopify, TikTok Shop, Meta (Facebook/Instagram), Amazon, Klaviyo, and Attentive.
  • Build lifecycle automations, product drops, and retention flows that turn one-time buyers into loyal collectors.

Influencer & Affiliate Programs

  • Lead influencer, ambassador, and affiliate strategies to expand brand reach and credibility.
  • Identify and nurture relationships with creators aligned to our audience.
  • Measure ROI on partnerships and optimize content for conversions and brand storytelling.

Sales & Live Commerce

  • Oversee our live sales strategy and execution, ensuring campaigns, themes, and hero product promotions align with company revenue goals.
  • Collaborate with hosts, operators, and the operations team to ensure smooth show flow and consistent brand messaging.

Data & Performance

  • Analyze campaign results, website analytics, and conversion data to guide future strategy.
  • Manage marketing budgets, track KPIs (CAC, LTV, ROI, conversion rate), and report results to leadership.

Leadership & Collaboration

  • Work cross-functionally with operations, creative, and leadership to synchronize campaigns, inventory, and launches.
  • Participate in weekly EOS meetings and help set quarterly Rocks and measurable goals.

Requirements

  • 5–10 years of marketing experience, ideally in
    DTC, lifestyle, or luxury consumer brands
    .
  • Proven success managing
    influencer programs, full-funnel digital marketing, and e-commerce growth.
  • Deep hands-on experience with:
  • Shopify
    (e-commerce management)
  • TikTok & Meta Ads
    (social commerce and paid campaigns)
  • Klaviyo & Attentive
    (email/SMS automation)
  • Amazon & TikTok Shop
    (marketplace management)
  • Strong analytical mindset with a track record of connecting marketing activity to measurable revenue results.
  • Excellent communication and leadership skills; comfortable managing creative direction and performance metrics simultaneously.
  • Must be able to work
    on-site in Detroit
    ; this is not a remote role.
  • EOS (Entrepreneurial Operating System) experience is a plus.

Why Join Rare Plant Fairy?

  • Be part of a profitable, fast-scaling company at the forefront of the luxury plant industry.
  • Work directly with leadership to shape brand growth strategy.
  • Health insurance, PTO, and professional development opportunities.
  • Creative autonomy and the opportunity to see your ideas directly impact the business.

Apply by sending your resume and a short note about your growth achievements to

  • Maintenance Technician

    1 week ago

    Detroit, Michigan, United States AMP Residential Full time

    Apartment Management Professionals, LLC (AMP Residential) is seeking to hire a Maintenance Technician to join our team at Riverfront Towers This apartment community has 550 units and is located in Detroit, MI.At AMP, we believe that the culture of integrity, professionalism, and hard work that we have been able to cultivate begins and ends with our team. We...

  • Bilingual Distributor Sales Representative

    5 days ago

    Detroit, Michigan, United States On My Way Marketing Full time

    We are a well known Food Distributor company (FAMILY FOOD DISTRIBUTORS). We are seeking a proactive SPANISH SPEAKING Sales Representative to grow our business in the Detroit area. In this role, you'll drive revenue by building relationships with current customers, attracting new accounts, and executing promotional and marketing plans to increase brand...

  • Sales Manager

    7 days ago

    Detroit, Michigan, United States Level Hospitality, LLC. Full time

    About UsWelcome to Level Hospitality, where our management team brings a wealth of extensive and diverse expertise in the realms of development, construction, and hospitality management. We are dedicated to a focused vision, unwavering values, and bold long-term strategies, which have solidified our enduring reputation for reliability and professionalism in...

  • Sales Manager

    7 days ago

    Detroit, Michigan, United States POOLCORP Full time $90,000 - $105,000

    Looking to work for the best in the industry?Look no further than POOLCORP, the world's leading distributor of outdoor living products. With over 445 Sales Centers in 13 countries and a team with more than 6,000 dedicated employees, we are committed to meeting the needs of our customers with pride and professionalism. Our network includes SCP Distributors,...

  • Regional Marketing Manager

    1 week ago

    Detroit, Michigan, United States Azul Hospitality Full time $70,000 - $85,000

    Job Details Job Location:    Hotel David Whitney - Detroit, MI Position Type:    Full Time Salary Range:    $ $ Salary/year Travel Percentage:    Up to 25% Job Category:    Marketing DescriptionPOSITION PURPOSE  The Regional Marketing Manager (RMM) role plans, directs, and executes all marketing initiatives for the hotel(s) and on-site...

  • Local Sales Manager

    3 days ago

    Detroit, Michigan, United States WDIVClickOnDetroitGraham Digital Full time

    DETROIT– Graham Media Group is searching for a Sales Leader who will reinvent our business by being big, bold and thinking outside the traditional way of doing business. This position, based in Detroit, MI represents WDIV, and Omne.The Sales Manager must be able to dig in and develop advertising campaigns that offer 360-degree solutions and get deep into...

  • Integrated Marketing Manager

    2 days ago

    Detroit, Michigan, United States LHH Full time

    A privately held manufacturer and distributor is hiring anIntegratedMarketing Managerto lead brand and product communications across B2B channels. This role is ideal for a creative, analytical, and execution-focused marketer who thrives in a collaborative, hands-on environment.Manufacturing experience is a must.What You'll OwnLead full lifecycle marketing...

  • Product Marketing Manager

    7 days ago

    Detroit, Michigan, United States CYBEX GMBH Full time

    Product Marketing Manager - Child Safety (m/f/d)USA / BostonCYBEX is at the forefront of innovation, shaping the future of child safety with a keen eye on the evolving needs of modern parents. Our brand is synonymous with excellence, seamlessly integrating cutting-edge design with unparalleled safety features. We offer an array of products, including car...

  • District Sales Manager

    2 weeks ago

    Detroit, Michigan, United States Amgen Full time

    Territory Covers: Michigan, Indianapolis, Lexington, KYHOW MIGHT YOU DEFY IMAGINATION?If you feel like you're part of something bigger, it's because you are. At Amgen, our shared mission—to serve patients—drives all that we do. It is key to our becoming one of the world's leading biotechnology companies. We are global collaborators who achieve...

  • Home Health Sales Manager

    1 day ago

    Detroit, Michigan, United States Brookdale Full time

    Company Description A career with Brookdale has never been more rewarding   Brookdale is the only national full-spectrum senior living solutions company and committed to providing the best options for our over 110,000 residents we serve. The services that we offer ensure residents continue to live the lives that they want while also meeting all of their...