Senior National Account Manager
8 hours ago
POSITION OVERVIEW
As our Senior National Account Manager – CPG Retail Sales, you will be the driving force behind our retail expansion, managing a portfolio of key grocery and specialty retailers while leading a network of sales brokers to exceed revenue targets. This high-impact role combines strategic account management, broker oversight, and aggressive prospecting to hunt and close new "white space" doors across North America. Reporting to the Head of Retail Sales, you'll lock in distribution for Queen Anne Cordial Cherries and Chocolate for a Cause bars in chains that have never carried us—turning cold outreach into signed vendor agreements, first POs, and double-digit growth.
KEY RESPONSIBILITIES
- Account Management: Serve as the primary relationship owner for national/regional grocery chains (e.g., Kroger, HEB, Albertsons) and specialty banners; secure new distribution, velocity-driving displays, and lock in 52-week promo calendars.
- Broker Leadership: Direct and motivate sales brokers across territories; set aggressive KPIs, run quarterly business reviews, and keep every rep laser focused on your plan.
- Prospecting & New-Door Acquisition: Aggressively identify, qualify, cold-call, pitch, and close new retail accounts in high-white-space markets.
- Sales Strategy & Execution: Build account-specific playbooks—pricing architecture, trade-spend ROI, new-item launch timelines—that deliver YOY growth and beat annual top-line and profit targets.
- Analytics & Reporting: Mine syndicated and retailer data; turn insights into "here's where we steal share" recommendations that optimize assortments, facings, and seasonal programs.
- Cross-Functional Execution: Partner with Marketing for shopper activations, Supply Chain for bullet-proof fulfillment, and R&D for limited-time flavors that fly off shelves.
- Travel & Representation: 50%+ on the road—broker meetings, buyer presentations, reset walkthroughs, and Trade Shows.
QUALIFICATIONS
- 5–7 years CPG sales (3+ as National/Regional Account Manager in grocery or specialty).
- Proven hunter: Experience identifying and converting White Space opportunities into Revenue.
- Broker-management experience is a must
- Nielsen/IRI/SPINS power user.
- Bachelor's degree
PERSONAL ATTRIBUTES
- Results-Driven: Demonstrates a strong focus on achieving sales growth and distribution goals.
- Strategic and Analytical: Uses data and market insights to identify opportunities and guide account strategies.
- Entrepreneurial Spirit: Proactive and resourceful in pursuing new business and "white space" opportunities.
- Relationship Builder: Develops trusted, long-term partnerships with retail buyers, brokers, and internal teams.
- Influential Communicator: Confident and persuasive in presentations, negotiations, and cross-functional collaboration.
- Leadership Mindset: Inspires and motivates broker partners to perform at a high level and deliver results.
- Adaptable and Resilient: Thrives in a fast-paced, changing retail environment with a positive, solution-oriented attitude.
- Team Player: Collaborates effectively with Marketing, Supply Chain, and R&D to ensure flawless execution.
REPORTING RELATIONSHIP
Reports to: Senior Director, Head of Retail Sales
COMPENSATION & BENEFITS
- Competitive base salary $135,000.00-$150,000.00
- Annual Bonus: 10% of base salary (based on company and individual performance)
- Full medical, dental, and vision insurance
- 401k Matching
- HSA/FSA & Wellness Programs
- Life & Disability Insurance (STD/LTD)
- Tuition Reimbursement
- LifeLock Identity Theft Protection
EQUAL OPPORTUNITY EMPLOYER
World's Finest Chocolate is committed to building a diverse and inclusive workplace. We celebrate diversity and prohibit discrimination of any kind, ensuring a respectful and supportive environment for all employees.
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