Vice President, Digital Marketing

About Us

Clayco is a full-service, turnkey real estate development, master planning, architecture, engineering, and construction firm that safely delivers clients across North America the highest quality solutions on time, on budget, and above and beyond expectations. With $7.6 billion in revenue for 2024, Clayco specializes in the "art and science of building," providing fast track, efficient solutions for industrial, commercial, institutional, and residential related building projects.

The Role We Want You For

The Vice President of Digital Marketing & Design is a senior executive leadership role, reporting into the company's Chief Growth Officer, responsible for driving the strategic direction, execution, and oversight of the company's digital marketing across all its digital assets, and creative design functions. This individual will lead the development of integrated digital campaigns and design systems that effectively articulate the firm's brand across the company's digital owned, earned, and paid assets and activities, all to promote its construction services, and support business development initiatives across all markets and sectors.

The ideal candidate will possess a strong command of both digital marketing methodologies and high-level design leadership within the context of the construction or professional services industry. This role requires a forward-thinking leader capable of advancing the firm's digital maturity while maintaining the highest standards of brand consistency, design excellence, and business alignment.

The Specifics of the Role

Strategic Leadership

• Develop and lead a comprehensive digital marketing and creative design strategy aligned with corporate objectives, market positioning, and long-term business growth.
• Serve as a strategic advisor to the executive team on brand development, digital initiatives, and design innovation.

Digital Marketing Management

• Oversee the planning, execution, and optimization of multi-channel digital marketing campaigns including SEO/SEM, paid media, email marketing, content strategy, and social media.
• Direct the firm's digital presence, including website development, lead generation, user experience (UX), analytics, and performance reporting.
• Lead the company's new efforts on ensuring a strong Clayco brand presence across all LLMs and Chatbots influencing the company's brand awareness and perception in the marketplace.
• Implement marketing automation tools and CRM integration to support business development efforts and track client engagement.
• Lead and implement AI initiatives to improve efficiency and effectiveness across the whole marketing and communications value chain.

Brand & Design Oversight

• Ensure consistency and quality of the firm's brand identity across all digital and print materials, proposals, internal communications, and client-facing assets.
• Lead the creative direction for digital assets, video content, RFP responses, presentations, case studies, and visual storytelling efforts.
• Maintain and evolve brand guidelines to reflect the firm's strategic evolution, culture, and market positioning.

Team Development & Cross-Functional Collaboration

• Build, mentor, and lead a multidisciplinary team of digital marketers, designers, and content creators.
• Collaborate with business development, operations, human resources, and executive leadership to ensure marketing strategies are aligned with organizational goals.
• Manage vendor and agency relationships to ensure timely, on-brand, and cost-effective execution of initiatives.

Innovation & Industry Positioning

• Identify and implement emerging technologies, platforms, and best practices to enhance marketing efficiency and brand differentiation.
• Monitor industry trends, competitive positioning, and client expectations to continuously refine the firm's digital marketing and design strategies.

Requirements

• Bachelor's Degree in Design, Marketing, Communications or a related discipline.
• 10+ years of experience in designing clean, professional marketing materials, ideally within the AEC industry.
• Mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign) and PowerPoint.
• Graphic expertise in layouts, typography, and visual storytelling.
• Excellent communication skills (written and visual).
• Collaborative and proactive personality.

Some Things You Should Know

• No other builder can offer the collaborative design-build approach that Clayco does.
• We work on creative, complex, award-winning, high-profile jobs.
• The pace is fast

Why Clayco?

• 2025 Best Places to Work – St. Louis Business Journal, Los Angeles Business Journal, and Phoenix Business Journal.
• 2025 ENR Midwest – Midwest Contractor (#1).
• 2025 ENR Top 100 Design-Build Firms – Design-Build Contractor (Top 5).
• 2025 ENR Top 100 Green Contractors – Green Contractor (Top 3).
• 2025 ENR Top 25 Data Center Builders – Data Center Contractor (Top 3).

Benefits

• Discretionary Annual Bonus: Subject to company and individual performance.
• Comprehensive Benefits Package Including: Medical, dental and vision plans, 401k, generous PTO and paid company holidays, employee assistance program, flexible spending accounts, life insurance, disability coverage, learning & development programs and more

Compensation

• The salary range for this position considers a wide range of factors in making compensation decisions including but not limited to: Education, qualifications, skills, training, experience, certifications, internal equity, and location. It is not typical for an individual to be hired at or near the top of the range for the role and compensation decisions are dependent on the facts and circumstances of each case. The Clayco Nationwide salary range for this position is approximately $225,000 - $300,000 +/- annually (not adjusted for location).