Brand Strategy Manager

2 days ago

Los Angeles, California, United States CUPSHE Full time

Job title: Brand Strategy Manager

Location: Los Angeles, CA

Salary Range: $80,000 to $120,000/yr

About the Role

  • We are seeking a dynamic and strategic Brand Strategy Manager to drive the continued growth and positioning of the Cupshe brand. This role is critical in shaping our brand's narrative, defining strategic brand initiatives, and ensuring consistency across all channels. The ideal candidate is creative, data-driven, and experienced in managing successful fashion or lifestyle brands. This is a hybrid schedule, 2-3 days working in the office is required.

Job Duties

  • Develop and execute comprehensive brand strategies aligned with Cupshe's business objectives and customer insights.
  • Collaborate closely with cross-functional teams including
    marketing, product development, creative, influencer, social media, PR, and sales
    to ensure cohesive brand messaging.
  • Plan, execute, and oversee
    brand campaigns and product launches
    , ensuring timely execution and alignment with brand vision.
  • Conduct market research and competitive analysis to identify new trends, opportunities, and insights to position Cupshe effectively in the marketplace.
  • Manage brand guidelines and ensure brand consistency across all consumer touchpoints.
  • Track, measure, and analyze brand performance metrics to optimize strategy and achieve business goals.
  • Work with the creative team to develop compelling storytelling, content, and visual assets.
  • Support collaborations, partnerships, and ambassador programs, maintaining alignment with brand strategy.

Skills & Experience

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Minimum 5 years of experience in brand management or strategy roles, preferably within
    fashion, beauty, lifestyle, or related industries.
  • Proven track record of developing and implementing successful
    brand strategies and campaigns.
  • Exceptional understanding of consumer behavior, branding principles, and market trends.
  • Strong analytical skills and ability to use data-driven insights to guide decisions.
  • Excellent communication, presentation, and project management skills.
  • Passionate, proactive, and innovative mindset with a keen eye for detail.
  • Ability to thrive in a fast-paced, dynamic environment and effectively manage multiple projects.

Benefits

  • Health insurance including dental and vision
  • 401k with match
  • 12 paid public holidays
  • 6 paid sick days
  • 10 vacation days in the 1st year, prorated upon hire and increased by tenure
  • Paid Maternity Leave
  • Hybrid work schedule

Cupshe is operating the recruitments on behalf of "Summer Vibe Inc", the entity to conclude employment agreement with you.

About Cupshe

  1. Cupshe was founded with a mission to provide stylish and inclusive swimsuits at affordable prices. Since then, we've been dedicated to offering trendy swimwear options that cater to every body type, ensuring that everyone feels confident and beautiful.
  2. CUP- To cup something is to hold it. We translate this both literally and figuratively, designing our beachwear and lifestyle products to support you wherever you go.
  3. SHE-"She" signifies the brand's mission to empower and inspire women to feel confident in their skin; from the beach to brunch and everywhere in between.
  4. Together, "Cupshe" reflects the brand's dedication to championing women to embrace their uniqueness, natural beauty, and vibrancy.
  5. Cupshe Mission-To empower women with confidence, celebrate their authentic beauty, and inspire positivity worldwide.

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