Real Estate Administrative Specialist

El Paso, TX

About Roots & Rise Realty Group:

At Roots & Rise Realty Group, we believe real estate is about more than buying or selling homes; it is about planting roots and rising with purpose. Based in El Paso, our team is grounded in integrity, collaboration, and care. We are dedicated to creating a calm, clear, and connected experience for our clients while fostering an environment where our team can grow and thrive together.

We serve families, first-time buyers, and investors who value transparency, organization, and genuine connection. Every transaction is guided by our core values of Integrity, Calm Clarity, Community, Respectful Collaboration, and Purposeful Growth.

About Cassandra Rosales:

Cassandra Rosales is the Founder and Team Lead of Roots & Rise Realty Group. Born and raised in El Paso, she brings 18 years of education and 15 years of appraisal experience to every client relationship.

Known for her calm clarity and genuine care, Cassandra combines local expertise with a deep commitment to service. She leads a team rooted in integrity, community, and purpose, helping clients plant roots and rise with confidence.

About the Role:

We are seeking a highly organized, proactive, and tech-savvy individual to join our team as an Inside Sales Assistant (ISA) | Client Experience Coordinator (CEC) & Marketing Coordinator. This is a hybrid role, primarily work-from-home, but requires the ability to meet the Team Leader at the El Paso office as needed. This role is crucial in supporting our lead agent by managing lead generation, client experience, and marketing initiatives. While administrative experience in real estate is a plus, it is not required. This is an independent contractor position.

Responsibilities:

• Inside Sales Assistant (ISA):
• Manage and respond to incoming leads from various sources.
• Qualify leads and schedule appointments for the lead agent.
• Nurture leads through consistent follow-up and communication.
• Maintain and update the CRM with lead information and communication history.
• Track and report on lead generation efforts.
• Client Experience Coordinator (CEC):
• Manage client communication and provide timely updates throughout the transaction process.
• Coordinate with clients, vendors, and other parties to ensure smooth transactions.
• Proactively address client needs and resolve any issues that may arise.

• Gather client feedback and implement strategies for improving client experience.

• Marketing Coordinator:

• Assist in the development and execution of marketing campaigns.
• Manage social media accounts (e.g., Facebook, Instagram), including content creation, scheduling, and engagement.
• Create marketing materials (e.g., flyers, brochures, email newsletters).
• Track and analyze marketing metrics to measure campaign effectiveness.
• Assist with website updates and content management.

Qualifications:

• Proven experience in a fast-paced administrative, sales, or customer service role.
• Proficiency in CRM software and other technology tools.
• Excellent organizational, time-management, and multitasking skills.
• Exceptional attention to detail and accuracy.
• Strong written and verbal communication skills.
• Ability to work independently, manage a remote work schedule, and collaborate effectively with a team.
• Must reside in the El Paso, TX area and be able to come into the office as needed.
• Reliable internet access and home office setup.
• Positive attitude and strong work ethic.

Compensation:

This is an independent contractor role: $18/hr | 25 hrs a week + $150 Appointment Conversion Bonus at closing, with possibility of moving to full-time within the first year dependent upon job performance and team production.

To Apply:

Please submit your resume and cover letter to with the subject line "ISA/CEC/Marketing Coordinator Application." In your cover letter, please highlight your experience in lead generation, client relationship management, and marketing, as well as your experience working independently and in a remote setting.

Equal Opportunity Employer

Job Type: Contract

Pay: $ $21.00 per hour

Expected hours: No less than 25 per week

Benefits:

• Flexible schedule

Work Location: Hybrid remote in El Paso, TX 79902