Senior Product Manager, Revenue

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Senior Product Manager, Subscriptions

The Job

CNN is looking for a Senior Product Manager, to join our Revenue and Growth Product team to focus on our Subscription business. As a Senior Product Manager, you will play a critical role in growing our new direct-to-consumer subscription products – with a focus on acquiring new subscribers, improving engagement, reducing churn and increasing customer lifetime value. You will work closely with our partners in engineering, product design, analytics and marketing to develop products and user experiences that drive subscriber growth and retention. CNN's direct-to-consumer digital business is a core element of WBD's long-term strategy, and you will be part of the team that is driving this digital revenue growth.

The ideal candidate understands direct-to-consumer subscription businesses and has experience developing products, features and experiences that drive customer acquisition, engagement and retention. If you have a customer centric mindset, thrive in a collaborative environment, are data driven and work with a sense of urgency – then this is a great role for you.

The Daily

· Roadmap. Develop the subscription product roadmap by identifying high impact opportunities based on user needs and company goals, and translate opportunities into clear, prioritized, actionable product requirements.

· Execution: Write user stories, manage the backlog and work closely with our engineering team to ensure that they understand product requirements and that the team is continuously delivering high quality features that address user needs and grow revenue.

· Product Discovery and Experimentation. Help design and manage experiments to test hypotheses and optimize performance. Partner with user research, design and analytics to drive product discovery research and analytics.

· Data-Driven Decision Making. Use qualitative and quantitative data to develop a deep understanding of how users engage, what matters to them and their pain points, and use these insights to inform your product strategy.

· Metrics: Partner with data and analytics team to define, report on and manage KPIs for subscriber acquisition, engagement, retention and monetization.

· Communication: Communicate product roadmap, progress and results to cross-functional partners including marketing, editorial, legal and other product teams.

The Essentials

· 4+ years of experience in product management, with a strong preference for candidates with direct-to-consumer subscription experience

· Extensive experience with product management best practices including techniques for identifying customer needs, hypothesis-driven roadmaps, prototyping, AB testing and user-centered design.

· Experience with the full product lifecycle, from initial concept and product discovery to launch and product optimization.

· Experience using both qualitative and quantitative data (e.g., engagement metrics, customer satisfaction scores, user surveys, web analytics) to measure outcome and inform product strategies

· A collaborative work and a track record of working closely with diverse stakeholders to implement complex initiatives

· Excellent interpersonal and communication skills, including the ability to use data to tell a compelling story

How We Get Things Done…

This last bit is probably the most important Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at

along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our
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In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $117, $218,400.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.