Executive Director, Creative

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

Reporting into our new VP of Creative, the creative leader for Comcast's growing in-house agency, the Executive Director, Creative will be a pivotal creative force in this evolution — shaping bold ideas that unify storytelling across channels, inspire teams, and connect millions of customers to a brand redefined by imagination, technology, and culture.

The Executive Director, Creative will be both a visionary and a maker — driving creative direction and personally shaping world-class integrated campaigns that cut through across every channel: digital, social, retail (600+ stores), OOH, video, and major tentpole moments like the Olympics, NBA, WNBA, etc.

This leader will partner with strategy, design, and production teams to elevate how Xfinity shows up across customer touchpoints — from brand campaigns to product launches — bringing together storytelling craft and strategic clarity.

Job Description

Key Responsibilities:

Creative Leadership

• Develop and lead world-class, integrated creative ideas that power the "Imagine That" brand platform across every medium — from broadcast to digital and beyond.

• Be a hands-on concept shaper: generate, refine, and guide breakthrough ideas from concept through execution.

• Collaborate closely with the VP of Creative to translate strategic goals into emotionally resonant, culturally relevant work.

• Champion a balance of brand storytelling through to performance-driven creative, ensuring every execution drives both inspiration and impact.

• Lead high-profile initiatives that re-define how Xfinity connects with audiences through experiences, partnerships, and innovation.

Omnichannel Collaboration

• Partner cross-functionally with strategy, media, and experience design teams to ensure creative coherence across the full customer journey.

• On occasion, work with external agency partners to inspire integrated campaigns that align with Xfinity's national challenger mindset.

• Collaborate with retail, digital, and content teams to deliver consistent brand experiences across owned and paid channels.

• Integrate insights, data, and cultural trends into the creative process to ensure the work is both meaningful and modern.

Leadership & Mentorship

• Lead and mentor a multidisciplinary team of art directors, copywriters, designers, and content creators within a growing creative department.

• Foster a creative culture grounded in curiosity, collaboration, and accountability — where bold ideas thrive.

• Nurture and develop talent, encouraging experimentation and professional growth.

• Partner with the VP of Creative, Head of Strategy, and Production leads to set the creative bar for the organization.

Qualifications:

• 13+ years of experience in creative leadership, preferably across top-tier agencies or in-house teams.

• A proven portfolio of integrated, omnichannel work that demonstrates conceptual excellence and measurable impact.

• Deep understanding of storytelling across digital, social, experiential, and emerging media.

• Strong presentation and communication skills; capable of inspiring confidence with senior stakeholders.

• Experience partnering with external agencies and internal teams on large-scale, high-visibility campaigns.

• Track record of leading creative that shifts perception and drives growth.

Personal Attributes:

• A hands-on creative leader who thrives in the work — concepting, shaping, and elevating ideas daily.

• Strategic yet imaginative; able to translate insights into bold creative expressions.

• Passionate about culture, technology, and new forms of storytelling.

• Collaborative by nature — a trusted partner and mentor who builds creative momentum through connection.

• Ambitious for the brand and the team — motivated to build something transformative at scale.

Why Join?:

• This is a rare opportunity to help define the next chapter of one of America's most recognized brands. You'll be part of a creative leadership team reinventing what in-house creative can be — shaping Xfinity into a true challenger brand, crafting culture-forward work, and setting a new benchmark for excellence.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.

• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.

• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.

• Win as a team - make big things happen by working together and being open to new ideas.

• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.

• Drive results and growth.

• Support a culture of inclusion in how you work and lead.

• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• Comcast is an EOE/Veterans/Disabled/LGBTQ+ employer.

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Skills

Branding, Collaboration, Customer Experience (CX), Design, Leadership

Compensation

Primary Location Pay Range: $272, $408,765.80

Comcast intends to offer the selected candidate base pay dependent on job-related, non-discriminatory factors such as experience. Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work.    Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus.  Additionally, Comcast provides best-in-class Benefits to eligible employees.  We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most.  That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Education

Bachelor's DegreeWhile possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relevant Work Experience

10 Years +Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.