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Senior Brand Marketer

7 hours ago

New York, New York, United States Neuberger Berman Full time $140,000 - $160,000

We are looking for a strategic Senior Brand Marketer will help elevate and expand our brand presence across global markets. Reporting to the Global Head of Brand Experience, this role focuses on executing brand strategies, building compelling narratives while stewarding the brand messaging and positioning leveraging brand research and intelligence. Leading brand initiatives like global campaign strategic messaging and commercial content; curator of brand messaging and tone; supporting advertising and promotional efforts. The role also ensures seamless integration with the digital marketing and social media & advertising teams as well as providing strategic guidance for creative studio projects.

The ideal candidate is a highly collaborative team player who can bring creative ideas to life, align brand initiatives with digital strategies, and support the execution of impactful campaigns that resonate with diverse audiences, including institutional, intermediary, and private wealth audiences.

Key Responsibilities

Brand Strategy Execution

  • Support the Global Head of Brand Experience in executing the overarching brand strategy, ensuring alignment with business objectives and market trends.
  • Implement and maintain brand guidelines to ensure consistency across all touchpoints and regions.
  • Support the strategy and management of global brand sponsorships.
  • Leverage strong writing and communication skills to steward the brand messaging, tone and drivers throughout all content developed by the brand team that sits across commercial touch points.

Campaign Development & Coordination

  • Work with the Global Head of Brand Experience to translate strategic goals into actionable marketing campaigns, including digital, social, and offline channels.
  • Partner with the advertising team to support and align brand campaigns with broader advertising efforts and performance marketing strategies.
  • Lead the strategic messaging for global campaign platforms to ensure a unified and impactful narrative.
  • Oversee the creation of high-quality branded content that reflects the brand's identity and engages target audiences.

Agency Management

  • Partner with Global Head of Brand Experience to manage media, creative, and other agency relationships, providing strategic input and oversight.
  • Support agency collaboration through clear communication of key information, research/insights, firm news, and project objectives.
  • Ensure timely processing of SOWs, invoices, and project plans in collaboration with agency partners.

Social Media Content Collaboration

  • Partner with the social media and digital marketing team to develop and execute social media strategies that amplify brand messaging and drive engagement.
  • Contribute to content planning, ensuring all assets align with brand objectives and adhere to platform best practices.
  • Provide strategic insights to refine and improve social media performance.

Brand Insights & Performance Optimization

  • Support the continuous design, measurement and reporting of brand insights including brand trackers, client journeys, and other dashboards.
  • Use data, analytics, and consumer insights to evaluate the effectiveness of branding initiatives.
  • Collaborate with the digital marketing team to analyze campaign results and identify opportunities for optimization.
  • Stay informed on industry trends, competitor activity, and consumer behavior to ensure the brand remains relevant and innovative.

Cross-Functional Collaboration

  • Work closely with the digital marketing, product, and regional teams to ensure a unified approach to brand storytelling and audience engagement.
  • Provide strategic brand input for digital campaigns, events, and promotional activities.
  • Act as a bridge and partner between the brand team and other departments (channel marketing, content, digital marketing, product, communications, investments, corporate events and internal communications) to ensure brand cohesion for platform programming.

Qualifications & Experience

  • Bachelor's degree in Marketing, Communications, or a related field; advanced degree preferred.
  • 7+ years of experience in brand marketing, with a focus on integrated campaigns and digital collaboration.
  • Strong understanding of brand-building principles and digital marketing tactics.
  • Strategic and narrative brand writing skills for multi-channel touchpoints.
  • Exceptional communication and storytelling skills, with the ability to craft compelling narratives.
  • Experience working within a global or matrixed organization is a plus.
  • Highly collaborative mindset with the ability to work cross-functionally in a fast-paced environment.
  • Analytical thinker with experience using data to inform decisions and measure success.

Neuberger Berman is unable to offer visa sponsorship for this position. Applicants must be authorized to work in the United States without the need for current or future sponsorship.

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Compensation Details

The salary range for this role is $140,000-$160,000. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. This range is only applicable for jobs to be performed in the job posting location. An employee's pay position within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, business sector, performance, shift, travel requirements, sales or revenue-based metrics, market benchmarking data, any collective bargaining agreements, and business or organizational needs. This job is also eligible for a discretionary bonus, which, along with base salary and retirement contributions, is part of our total comprehensive package. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, retirement, life insurance and other benefits to eligible employees.Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, production, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

Neuberger Berman is an equal opportunity employer. The Firm and its affiliates do not discriminate in employment because of race, creed, national origin, religion, age, color, sex, marital status, sexual orientation, gender identity, disability, citizenship status or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact

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