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Senior Director of Brand Marketing

6 hours ago

New York, New York, United States Feel Good Foods Full time

Location:
 Downtown New York, NY (Hybrid, 3+ days in office per week)

About Feel Good Foods

Feel Good Foods, Inc. is the leading gluten-free, natural, frozen appetizers and breakfast brand, offering a wide range of delicious, chef-inspired foods for everyone to enjoy. We prioritize the taste and integrity of our products and the trust of our consumers.

We are a rapidly growing team headquartered in downtown Manhattan, home to a friendly, lively, and innovative office environment. We offer competitive benefits, including 80% coverage for medical/dental / vision and a Discretionary Time Off policy. We prioritize the well-being of our employees, providing allowances for wellness and training & development, and keeping our office stocked with premium snacks.

About the Job

We are seeking a seasoned, thoughtful, and decisive
Senior Director of Brand Marketing
to own how Feel Good Foods shows up in the world. In this role, you will serve as the
central steward of the brand
, responsible for ensuring clarity, intention, and excellence across everything we put into the world, especially in moments that matter most. You'll help translate leadership vision into consistent brand standards, guide high-visibility initiatives, and raise the bar on how we present ourselves to consumers, partners, retailers, and the broader cultural conversation.

You will report to the Sr Director of Marketing & Strategy, and work closely with the Marketing Manager, agency partners, and cross-functional leaders to shape brand initiatives, creative direction, and high-impact moments. Some days you'll be pressure-testing a PR opportunity or partnership idea; others you'll be reviewing sell sheets, website flows, or influencer kits to ensure they reflect who we are and where we're going.

This is not an execution-first social media manager role or a tactical marketing operations role, but rather a senior brand role for someone who thrives on judgment, taste, and ownership, who can anticipate needs early, make confident decisions, and help a fast-growing brand move quickly without losing polish or coherence. If you're energized by protecting and elevating a brand, spotting what's missing before it becomes a problem, and ensuring a company consistently shows up in the right way, this role offers both impact and influence.

--

Key Responsibilities

Own brand stewardship and standards

  • Act as the internal owner of how Feel Good Foods shows up, serving as the brand gatekeeper for major initiatives, moments, and materials before they go live
  • Establish and uphold clear brand principles that guide decisions across teams and partners
  • Make confident tradeoffs when creative, commercial, or operational priorities collide
  • Pressure-test brand decisions with a clear point of view:
    Does this feel earned, interesting, and true to who the brand wants to be?

Elevate and unify the brand ecosystem

  • Lead the evolution of Feel Good Foods' brand toolkit across consumer and commercial touchpoints, in close partnership with the Marketing Manager
  • Shape and upgrade key assets, including sell sheets, website flow, email design, trade show materials, influencer kits, point-of-sale assets, and broker and retailer-facing materials
  • Ensure all materials ladder up to a clear annual brand plan (that you'll own) and reinforce positioning, priorities, and growth goals
  • Raise the bar on taste and storytelling so materials feel confident, modern, and culturally relevant rather than overly polished or corporate

Drive early alignment and decisive execution

  • Get involved upstream on high-visibility moments such as PR, partnerships, influencer activations, packaging refreshes, and one-off opportunities
  • Identify and address brand, reputational, or operational risks early, preventing late-stage surprises and rework
  • Drive fast alignment, document decisions, and ensure clarity on what is and isn't being done
  • Spot opportunities for earned media, unexpected moments, and brand buzz while there is still time to act on them

Lead brand initiatives and agency partnerships

  • Own high-impact brand initiatives and moments that demand elevated polish, care, and cultural relevance
  • Partner with agencies and PR teams to translate strategy into strong execution without losing speed or taste
  • Act as the primary brand counterpart to external partners, providing clear briefs, guardrails, and timely decisions
  • Constantly ask and answer:
    Would anyone talk about this? And if not, how do we make it better?

--

What success looks like

  • Feel Good Foods launches multiple brand moments per year that feel genuinely exciting, talked-about, and differentiated and that are polished, intentional, and aligned with leadership expectations
  • The brand becomes more culturally present, visible, and "known for something" beyond just great products
  • Creative ideas move quickly from concept to execution without bogging down the core marketing engine
  • Nimble and rapid decision-making with clearer ownership and accountability
  • Agencies deliver stronger work with less rework and clearer direction
  • The brand earns credibility and distinction, not just attention

What we're looking for

  • A senior brand marketer years brand marketing experience) with strong taste, judgment, and a clear point of view
  • Comfortable making decisions and standing behind them
  • Able to balance creativity with commercial reality
  • Calm under pressure and skilled at navigating many stakeholders, internal and external
  • Experienced working with agencies, PR firms, and cross-functional teams
  • Proactive, organized, and highly responsive when moments matter
  • Excited by ownership, accountability, and raising the bar
  • Experience could come from brand, agency, media, or creator-adjacent backgrounds. What matters most is
    ideas, instincts, and driving ambition into results
    , not pedigree.

Salary:

$170k - $200k