Executive Director Digital Brand

About the Role

As the leader of our eCommerce function, you will be responsible for driving digital strategy and revenue growth across all direct-to-consumer channels. 

Primary Responsibilities

Digital Strategy & Revenue Growth

• Develop and execute the overall eCommerce strategy aligned with brand, product, and growth goals.
• Own the DTC eCommerce P&L, including revenue forecasting, margin optimization, and budget management.
• Identify and capitalize on new growth opportunities including site expansion, global markets, and new technologies.
• Site Experience & Conversion Optimization
• Optimize on-site performance, navigation, content, merchandising, and personalization to improve conversion rate and AOV.
• Oversee the end-to-end customer journey from first click to post-purchase engagement.
• Performance Marketing & Retention
• Champion the growth of social commerce as a key acquisition and conversion channel. Collaborate closely with Content, Creative, and Social teams to develop platform-native strategies that drive engagement and sales through TikTok Shop, Instagram Shopping, and emerging social platforms. Leverage influencer partnerships, UGC, livestreaming, and community-driven content to drive awareness and conversion.
• Partner with Marketing to drive efficient customer acquisition across paid and organic channels (Meta, Google, TikTok, Affiliate, SEO, etc.).
• Lead CRM and retention strategies including email, SMS, and loyalty programs to increase LTV and reduce churn.
• Use segmentation and behavioral data to drive lifecycle marketing efforts.
• Analytics & Customer Insights
• Analyze KPIs including CAC, LTV, conversion rate, bounce rate, and customer segmentation to inform strategy.
• Leverage data to understand customer behavior and prioritize high-impact initiatives.
• Set up robust A/B testing frameworks and performance dashboards.
• Team Leadership & Cross-Functional Collaboration
• Lead and grow a high-performing eCommerce team.
• Collaborate cross-functionally with Demand Planning, Brand Marketing, IT, Operations, Creative, Finance, and Customer Experience teams.
• Champion a customer-first, digitally led culture throughout the organization.

Qualifications:

• 10+ years of experience in eCommerce, with at least 5 years in a senior leadership role within a DTC brand (beauty or consumer goods preferred).
• Proven track record of scaling DTC eCommerce businesses and owning digital P&L.
• Deep understanding of Shopify platform, analytics tools (GA4) and A/B testing frameworks.
• Strong grasp of performance marketing, CRO, UX, and customer retention strategies.
• Exceptional leadership skills with experience managing cross-functional teams.
• Highly analytical, results-oriented, and comfortable in a fast-paced, high-growth environment.
• Passion for beauty, wellness, or consumer brands is a big plus.

What Orveon offers you:

You are a creator of Orveon's success and your own. This is a rare opportunity to share your voice, accelerate your career, drive innovation and fostering growth. We're a human sized company so your work will have a big impact on the organization. We invest in the well-being of our Orveoners – both personally and professionally and provide tailored benefits to support all of you, such as:

• "Hybrid First" Model – 3 days in office with 2 work from home
• "Work From Anywhere" – Freedom to work six weeks annually from the location of your choice.
• Complimentary Products – Free and discounted products on new releases and fan-favorites.
• Professional Development – Exposure to senior leadership, learning and development programs, and career advancement opportunities.
• Community Engagement – Volunteer opportunities in the communities in which we live and work.
• US-Only: (insert country specific benefits here)
• Health & Wellbeing Perks – Comprehensive medical, dental, vision, and lifestyle benefits.
• Time-Off – Generous PTO, 14 company-paid holidays, parental leave, and flexible Summer Fridays.
• 401(k) – Retirement plan through a 401(k) with 100% match on the first 4% contribution.

Other things to know

Pay Transparency- One of our values is Stark Honesty and the following represents a good faith estimate of the compensation range for this position.

At Orveon Global, we carefully consider a wide range of non-discriminatory factors when determining salary. Actual salaries will vary depending on factors including but not limited to location, education, experience, and qualifications.

The pay range for this position is $157,500 $225,000. Supplemented with all the amazing benefits above for full-time employees

Opportunities and Accommodations (Global) - Orveon is deeply committed to building a workplace and global community where inclusion is not only valued but prioritized. Find out more on our careers page.

BE AWARE OF FRAUD (Global) Please be aware of potentially fraudulent job postings or suspicious recruiter activity by persons that are posing as Orveon Global Recruiters/HR. Please confirm that the person you are working with has an email address. Additionally, Orveon Global does NOT request financial information or payments from candidates at any point during the hiring process. If you suspect fraudulent activity, please visit the Orveon Global Careers Site at to verify the posting and apply though our secure online portal.