Senior Director, Marketing

ABOUT THIS ROLE

Patrick Ta Beauty is looking for a seasoned and highly motivated Marketing professional with
proven beauty experience to lead brand development and product marketing for our high
growth brand. This strategic leader will lead new product launch positioning and go to market
strategy, as well devise robust annual plans to support core franchises, and will be responsible for
key aspects of brand development including brand health tracking, creative campaign
development, and artistry strategy. Role will work closely with Sr. Director, Consumer
Engagement to deliver GTM strategies, differentiated product positioning, and compelling
consumer insights that will set up channels for successful marketing activations, and with
internal and external Creative teams to deliver breakthrough, elevated concepts and best-in-class
assets that can be leveraged across all marketing channels. This is a full-time role based in-house
in our office in Los Angeles and will report to the SVP, Marketing.

ABOUT Patrick Ta Beauty

Patrick Ta Beauty was founded in 2019 by celebrity makeup artist Patrick Ta alongside his business partners Rima Minasyan and Avo Minasyan. The brand is rooted in Patrick's decades of artistry and his signature red-carpet glow.  The brand launched with a mission to make red carpet artistry accessible to all – creating luxurious, easy-to-use formulas designed for both professionals and everyday beauty lovers. The brand is built on intentional innovation, focusing on products that elevate and simplify makeup application.

Patrick Ta Beauty is best known for its award-winning duo blushes and its glow-enhancing formulas, which emphasize the power of layering and multi-dimensional color. Since launch, the brand has achieved top-tier rankings at Sephora, with a cult following among makeup artists, celebrities, and everyday beauty enthusiasts alike. Patrick Ta Beauty is shaping the future of modern luxury beauty, pushing boundaries with pro-inspired innovation that meets consumer-friendly functionality.

ROLES & RESPONSIBILITIES
Brand Development

• Brand Health: Lead the tracking and communication of brand health metrics across the funnel including Brand Awareness, Consumer Profile shifts, Purchase Drivers, NetPromoter Score and Brand Loyalty Metrics.
• Translate consumer insights into actionable strategies to drive product development, as well as influence marketing, retail and communications plans. Champion and share key learnings with the full marketing organization, as well as key agency partners.
• Brand Identity: Own and champion the brand identity (brand book, promise, purpose, brand voice) and work with creative teams to keep key documents up to date
• Brand Purpose: Partner with SVP Marketing to develop brand purpose platform and activation strategy, rooted in brand campaign, Beauty That Brings You Out
• Artistry Strategy: In partnership with SVP Marketing, develop 3 year strategy for brand artistry engagement across all aspects of the business including:
  • Patrick Celebrity glam
  • Brand-owned MUA engagement
  • Top Tier Celebrity artistry partnership
• Creative Campaign Development:
  • Lead the briefing and development of new launch campaign assets with internal or external creative teams, crafting thorough briefs with compelling USPs to ignite creativity and deliver best-in-class campaign concepts
  • Lead development of all retail-first assets (Sephora p page, EDU videos, etc.) in partnership with Trade Marketing manager
  • Oversee development of ecommerce assets to ensure alignment with brand codes, approved product positioning, and competitive best practices
  • Lead developmet of best in class creative assets for paid media, optimized for each stage of the funnel; partner with media agency and VP of Ecomm to continue to test and learn and try new creative formats. Liaise with Influencer team to secure UGC rights to boost in Paid, as needed.

Product Marketing

• NPL Positioning: Partner with Product Development and Operations teams to successfully bring new products to market with differentiated positioning, unique Patrick Ta artistry POV, compelling, brand-right claims, and competitive pricing
• Portfolio & Category Strategy: Shape key franchise and product portfolio strategy and architecture including white space opportunities, category refreshes on a rolling 3-year basis
• Launch Calendar Development: Partner with PD and Sales on 3-year calendar roadmap and keep larger Marketing org updated on launch date timing and shifts
• Go To Market Strategy: Develop robust "Go-To-Market" strategic decks that clearly define product positioning, competitive set and consumer target and provide a seamless handoff to the Consumer Engagement teams (Social, Influencer, PR, Events) to bring the campaign to life in market
• Trade Asset Development: Partner with trade marketing team to develop and deliver bestin- class retail marketing assets across in-store displays, visual merchandising, p page assets
• Sephora Partnership: Partner with Account lead to develop compelling Sephora market decks with differentiated positioning and GTM approach

WE THINK YOU'LL BE A GREAT FIT IF…

• You are a strategic thinker with a 'get it done' mindset. You understand the big picture and can integrate learnings from across the organization to drive strategy forward. And you aren't afraid to jump in to help execute the plan.
• You're a talented collaborator with a passion for bringing a story to life across contexts and functional channel
• You are an adept communicator. Whether it's a beautifully crafted deck, a team brainstorm, or a board meeting, you communicate with poise and professionalism, across multiple levels of the organization.
• You have a strong voice and want a seat at the table to help shape the future of Patrick Ta Beauty.
• You're driven. You are a self-motivator with lots of enthusiasm and ability to work on high visibility projects under tight deadlines with strong project management capability.
• You're hands-on. Must be a proactive, roll up your sleeves, pragmatic leader capable of delivering results in a fast-paced, entrepreneurial environment. Comfortable in the big picture as well as the tactical execution.
• You have a true passion for beauty. You know the latest launches before they happen, stay abreast of industry happenings, can spot a competitive challenge immediately, and are in the know on the latest social beauty trends.

PROFESSIONAL QUALIFICATIONS

• 8-10 years of experience in Brand/Category Mangement or Product Marketing in the industry
• Proven success in high growth business with an entrepreneurial culture
• Experience scaling brands at Sephora and expertise building market decks
• Expertise in product positioning, competitive analysis, and go to market strategy
• Experience with consumer insights and brand health metrics
• Creative problem solver and desire to pioneer (comfortable with ambiguity and "finding a way")

WHAT WE OFFER

• Bonus Opportunity
• Health Benefits
• 401(k) With a Company Match
• Product Discount Program
• Flexibility & Wellness Stipend
• Paid Leave Programs
• Paid Holidays & Summer Fridays

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

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