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Marketing Account Manager

2 weeks ago

Melville, New York, United States Raydius Full time

Our mission: To create 1 billion smiles in the lives and the communities of the family entertainment centers we work with

How we do it: We help location-based entertainment brands attract more visitors by using real-time location data and tailored marketing strategies.

What makes us different: Our clients expect us to:

  • Be Experts in the family entertainment center industry
  • Talk top and bottom line.
  • Constant and never-ending improvement
  • A true marketing partner

We show up with: We want everyone we hire and partner with to live these values

  • Reliable as the Sunrise. A consistent and dependable presence for our team and clients
  • Hard work & happiness. Finding fulfillment in hard work.
  • Always learning. Our market changes constantly. We change as well.
  • To the moon. Think big and challenge the status quo.
  • Rising Tide. All ships rise with tide.

Ownership & Results: As an Account Manager, you will grow Raydius in these key areas. You'll know you're successful when your clients' accounts are consistently high-performing because you're executing strategies skillfully, with intention, and in a timely manner.

  • Client tasks are completed on time or adjusted by supporting the team, identifying blockers, and resolving them
  • Client reporting is analyzed monthly and opportunities are identified and followed-up on
  • Respond within 1 business day to any triggers initiated on a client's account
  • Client questions get routed to the right place within one business day
  • Take increasing responsibility for quick changes, reviewing deliverables and executing on strategies
  • Manage the strategist team members to ensure they are executing tactics effectively and on time

Work: A day in your work life may look like:

  • Make sure campaigns are executed properly, effectively, and promptly
  • Be in the project management system ) every day, checking on all active work
  • Dig into the analytics across platforms (Google, social platforms, Ads, etc.) to monitor, curate and analyze information
  • Fielding inquiries for the team and clients, booking meetings, getting sign-offs, and herding cats
  • Working closely with Senior Account Manager and Marketing Coordinator, and to delegate tasks, communicate needs and give guidance
  • Analyzing client's monthly analytics dashboards, for actionable insight and prep for monthly meetings
  • Executing monthly client strategies from start to finish by quarterbacking and communicating tasks and initiatives
  • Running client monthly meetings
  • Jump in to help a teammate finish a task
  • Meeting with Senior Account Manager to discuss strategy, new clients, and other initiatives

Recipe: You'll need these skills and experiences to deliver on this outcome

  • Technical/hands-on "street" experience
  • Comprehensive understanding of digital marketing channels and strategies
  • Knowledge of main social platforms (Facebook, Instagram, LinkedIn, Twitter, Pinterest, TikTok, etc.)
  • Facebook Business Manager
  • Google Analytics
  • Entry level CMS (e.g. WordPress, Wix)
  • Mailchimp and similar email marketing platforms
  • SMS Marketing
  • Google Workspace (formerly G-Suite)
  • Google Ads
  • Other creative and marketing tools are a plus (Canva, Hubspot, etc.)
  • Problem solver. Try to figure things out first before you ask.
  • Organized. Your job is to stay on top of everyone else.
  • Task Master. Completing tasks to a high standard and keeping the clients business moving forward
  • Self-starter. You're motivated to always push yourself and your team to not settle for what's adequate, but strive for what's game-changing.
  • Ability to Prioritize. There are a lot of plates spinning, you need to know which one to spin.
  • Clear communication. People need to know what's being asked of them.

Ownership Area

Key Measures

MANAGE daily execution ofmarketing strategies and initiatives for clients

  • Collaborate with Senior Account Manager to create new strategies and optimize existing strategies
  • Under the guidance of the Senior Account Manager, oversee the execution of marketing strategies and tactics for clients
  • Ensure opportunities are identified and followed-up on
  • Ensure client tasks are completed on time or adjusted by supporting the team, identifying blockers, and resolving them
  • Work with team to improve and optimize client results
  • NPS scores for clients are above 70 and/or improving overtime

TRACK progress and ensure we are driving positive results for our clients

  • Monitor performance and outcomes of clients marketing initiatives
  • Report to senior executives on health of client roster
  • Analyze client performance using analytical tools (Google Analytics, Google Ads, Agency Analytics, etc.) to monitor, curate and analyze data
  • Analyze monthly reports for each client and derive actionable insight

PROJECT MANAGE client tasks

  • Be in the project management system ) every day, checking on all active work ensuring tasks are completed on time
  • Reviewing tasks weekly for all active clients to catch and resolve issues
  • Improve production and client success SOP's whenever possible

PROBLEM SOLVE ensuring roadblocks are addressed effectively and on time

  • Monitor task performance and escalate any issues that need addressing to the Senior Account Manager
  • Step in as needed to assist the strategist team members in performing their tasks when needed

Compensation:

Salary: $50K-$65KThe structure includes a base plus additional compensation tied to account load and client renewal commissions

Benefits: Health Insurance Coverage - Medical and Dental & Paid Time Off

Pay: $50, $65,000.00 per year

Benefits:

  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance

Experience:

  • Digital marketing: 3 years (Required)
  • Client services: 3 years (Preferred)

Ability to Commute:

  • Melville, NY Required)

Work Location: In person