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Digital Content and Social Media Specialist

2 days ago

Syracuse, New York, United States Syracuse University Full time

Job #

042491

Department Code

Department

School of Management

Job Title

Digital Content and Social Media Specialist

Location

Syracuse, NY

Campus

Syracuse, NY

Commitment to On-Campus Experience

Syracuse University is committed to delivering an exceptional student experience through vibrant, engaged campus communities. This position is based at the above campus location and requires regular in-person presence to support our students, collaborate with colleagues, and contribute to our thriving academic environment. Syracuse University values the collaboration, mentorship, and spontaneous connections that happen when our community works together on campus. Remote work arrangements are limited in accordance with University policy.

Pay Range

$64,400 - $71,000

Pay Determination

Pay rates at Syracuse University are based on a combination of factors including, but not limited to, the job responsibilities; the candidate's education, training, work experience and key competencies; the university's strategic priorities; internal peer equity; applicable federal, state, local laws, grant funding and contractual requisites; and external market analyses.

Staff Level

S4

FLSA Status

Exempt

Hours

Standard University business hours

8:30am – 5:00pm (academic year)

8:00am – 4:30pm (summer)

Hours may vary based on operational needs.

Job Type

Full-time

Unionized Position Code

Not Applicable

Job Description

The Digital Content & Social Media Specialist for the Martin J. Whitman School of Management plays a key role in elevating the school's visibility and engagement across digital platforms. This position supports Whitman's strategic marketing goals by developing compelling content for social media, the web, on-campus signage and email; producing photography and video assets; and helping execute an integrated, creative digital strategy that aligns with Syracuse University brand standards.

Working closely with the Executive Director of Marketing & Communications, this role contributes to day-to-day management of Whitman's social channels, assists in content planning, and helps bring fresh creative ideas to life. The specialist collaborates with faculty, staff, students, alumni and campus partners to capture stories that showcase Whitman's academic strengths, community impact and student experience.

The ideal candidate is highly creative, detail-oriented and proactive, with strong digital instincts and a passion for storytelling.

Education and Experience

  • Bachelor's degree in communications, marketing, public relations, journalism, digital media, or related field.
  • Experience managing social media platforms in a professional, internship or campus-based setting.
  • Photography and videography experience, including familiarity with editing tools (Adobe Creative Cloud, Canva, CapCut, etc.).
  • Web design experience (Sitefinity, WordPress, etc.)

Skills and Knowledge

  • Ability to work both independently and collaboratively in a fast-paced environment.
  • Strong writing, editing and proofreading skills.
  • Strong organizational skills and attention to detail.
  • Experience with content management systems (CMS), email marketing platforms and social scheduling tools.
  • Basic graphic design skills and familiarity with brand guidelines.
  • Experience drafting digital content for higher education or mission-driven organizations.
  • Strong understanding of digital trends, social media best practices and emerging platforms.
  • Demonstrated ability to build and maintain strong relationships with diverse stakeholders.
  • Commitment to the mission and values of the Whitman School.

Responsibilities

Social Media Management

  • Execute day-to-day social media operations, including scheduling, posting, monitoring engagement and responding to inquiries on Whitman's primary channels.
  • Support the development of monthly content calendars and social strategy in partnership with the Executive Director.

Content Creation & Copywriting

  • Develop high-quality written, visual and multimedia content for Whitman's digital platforms, including social media, email campaigns, newsletters and content for the Whitman website.
  • Draft engaging copy and adapt messages for varied audiences and channels.

Creative Ideation & Campaign Support

  • Contribute to creative development sessions to generate new social concepts, campaigns and multimedia storytelling ideas that highlight Whitman's academic programs, research, community and student success. Support implementation of strategic initiatives.

Collaboration & Stakeholder Support

  • Work with internal partners including Student Experience, Career Services, Admissions, Advancement, IT, faculty and student organizations to gather stories, coordinate content needs, post and execute content, and ensure consistency in messaging and brand representation.
  • Must maintain high responsiveness in a fast-paced academic environment.

Analytics & Reporting

  • Track performance of social content using platform insights and reporting tools.
  • Provide regular summaries and recommendations to inform ongoing strategy and optimize content engagement.

Physical Requirements

Not Applicable

Tools/Equipment

Not Applicable

Application Instructions

In addition to completing an online application, please attach a resume and cover letter.

About Syracuse University

Syracuse University is a private, international research university with distinctive academics, diversely unique offerings, and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and over 150 years of history, Syracuse University offers a quintessential college experience.

The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors, 100 minors, and 200 advanced degree programs offered across the University's 13 schools and colleges; over 15,000 undergraduates and over 6,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit

About the Syracuse area

Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.

EEO Statement

Syracuse University is an equal-opportunity institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.

Commitment to Supporting and Hiring Veterans

Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University's contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.

Commitment to a Respectful and Welcoming Community

Syracuse University fosters a welcoming learning environment where students, faculty, administrators, staff, curriculum, social activities, governance, and all aspects of campus life reflect a broad range of perspectives and experiences. The University community values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to engage with and appreciate the richness of backgrounds, beliefs, and experiences that shape our society. To achieve this, we strive to cultivate a community that respects and encourages open dialogue, understanding, and mutual respect.