Marketing & SEO Website Manager

About GeoCivix

GeoCivix is a fast-growing SaaS company serving local governments with software for permitting, plan review, inspections, and workflows that modernize service delivery. We are looking for a hands-on marketer with strong WordPress/Divi and SEO experience who can own our marketing presence and drive measurable growth through organic channels.

Summary

We are seeking a Marketing & SEO Website Manager to lead our organic growth initiatives and manage our WordPress site (Divi). This role will oversee SEO strategy, site optimization, content publishing, landing-page builds, blog output, analytics, and light graphic/content layout. The ideal candidate is part strategist, part builder and is able to plan and execute with minimal hand-holding.

Key Responsibilities

Website Ownership – WordPress / Divi

• Manage and update website content: pages, blog posts, CTAs
• Build and update new landing pages in Divi
• Improve UX, readability, and calls-to-action
• Ensure mobile responsiveness and accessibility
• Maintain site organization and structure
• Ensure brand consistency and messaging alignment

SEO Strategy & Execution

• Lead full SEO lifecycle: research, execution, measurement
• Conduct keyword and competitor research
• Create and update metadata, schema, internal linking
• Improve technical SEO (with development support as needed)
• Build backlink strategy and partnerships
• Use GA4, Search Console, and SEO tools to monitor performance

Content & Thought Leadership

• Build content calendar and manage production
• Draft or edit blogs, announcements, landing pages, case studies
• Partner with SMEs for topic development

Conversion & Funnel Optimization

• Continuously improve website conversion paths
• Build and iterate landing pages for events and campaigns
• Collaborate with sales to refine top-of-funnel messaging

Brand Awareness & Presence

• Manage LinkedIn posting cadence
• Publish case studies and customer stories
• Coordinate web updates for conferences and campaigns
• Maintain consistent voice and tone

Analytics & Reporting

• Maintain dashboards (GA4, Search Console, HubSpot)
• Track key metrics: traffic, rankings, conversions
• Present improvement recommendations monthly

Qualifications

Required

• 3–6+ years of digital marketing experience
• Strong SEO experience (strategy and execution)
• Strong WordPress experience (Divi strongly preferred)
• Ability to design, build, and edit website pages and blog posts
• Working knowledge of GA4 and Google Search Console
• Excellent writing and editing skills
• Basic image/layout editing (Canva, Figma, or Divi modules)
• Comfortable working independently and owning results

Nice-to-Have

• B2B SaaS experience
• GovTech exposure
• HubSpot or comparable CRM experience
• Experience managing freelance content creators

Success Indicators

• Improved keyword rankings for core ICP terms
• Increased organic website traffic
• Increased inbound demo requests
• Improved site conversion rate
• Consistent content output

Compensation

$75,000–$85,000 annual salary range (varies based on experience and location)

Benefits of the Role

• High autonomy and ownership
• Ability to shape digital marketing direction
• Direct impact on revenue and lead generation
• Mission-driven product supporting local governments
• Full Time Remote Position
• 1099 Contract with option for employment after one year
• Paid Time Off
• Paid Holidays

Example Weekly Work Mix

• 40% Website management (updates, pages, layouts)
• 30% SEO (research, on-page improvements, analysis)
• 20% Content creation and editing
• 10% Reporting and collaboration

Tools You Will Use

• WordPress and Divi
• Google Analytics (GA4)
• Google Search Console
• HubSpot (or CRM equivalent)
• Canva or Figma
• SEMRush, Ahrefs, or equivalent

Job Type: Contract

Pay: $75, $85,000.00 per year

Benefits:

• Flexible schedule
• Paid time off

Application Question(s):

• Why do you believe you're a strong fit for this role at GeoCivix? (2–4 sentences)
• Is a hot dog a sandwich?

Work Location: Remote