Head of Marketing

Pass App is building the future of consumer finance: an AI-powered crypto platform where making money is easier than ever before. Our mission is to unlock the financial value in crypto that is today too complex and out of reach for most people — and make it accessible to the masses.

We're looking for a crypto-native leader to join as our Head of Growth & Marketing. Someone who lives in the culture and also knows how to scale a consumer app. Someone who can meme with the best of them, but also build funnels that convert. Someone who can coach and inspire a team, but also roll up their sleeves and drive growth hands-on.

Your mission

Your north star is to generate attention and turn it into happy users. Every experiment, campaign, and story should serve that goal. You'll lead and grow a world-class growth and marketing team, while setting the strategy and driving execution end to end.

What you'll do

• Team leadership:
  Lead, mentor, and level up a small but exceptionally talented marketing team — acting as both coach and hands-on contributor
• Growth ownership:
  Drive the full funnel — acquisition, activation, retention, referral, and revenue — through organic and paid channels
• GTM strategy:
  Own go-to-market planning and execution for new product launches, features, and campaigns
• Narrative & positioning:
  Craft a narrative that resonates with both crypto natives and mainstream users, positioning Pass App as the leader of a new AI-powered financial category
• Data & KPIs:
  Define, own, and communicate growth and marketing KPIs
• Product collaboration
  : Partner with product, design, and engineering on in-app growth loops
• Strategic partnerships:
  Build partnerships with protocols, platforms, and projects to accelerate growth and distribution

What we're looking for

• Experience:
  10+ years of experience in consumer growth and marketing (fintech, gaming, social, or crypto)
• Crypto-native:
  You understand CT dynamics, KOLs, communities, memes, DeFi, and tokenomics
• Leadership:
  You've built and led small, high-performing teams — balancing leadership with hands-on execution
• Proven growth:
  You have a track record of driving growth in a consumer product
• Full-stack marketer:
  You're comfortable running experiments across community, content, paid UA, lifecycle, partnerships, and brand
• Hybrid thinker:
  You move seamlessly between funnel analytics, brand storytelling, and everywhere in between
• Builder mindset:
  You're scrappy and fast-moving but also think in systems that compound over time
• Ownership:
  You see growth as your mandate end-to-end, from creative campaigns to product loops

Bonus superpowers

• 0 to 1 scaling:
  Experience taking a company or product from early stage to product-market fit and beyond
• Network:
  Connections with KOLs, crypto media, or a large social following that can amplify distribution
• Token track record
  : Experience launching and marketing a token, including crafting a narrative, distribution, and adoption
• Wallet experience
  : Direct experience driving growth or marketing for a crypto wallet product
• Thought leadership:
  Public speaking or thought leadership experience to represent the company in media, podcasts, or on stage

How we work

We're a remote-first team spread across the world. Working across time zones pushes us to communicate clearly, keep context open, and move quickly without unnecessary friction. Our working hours center around European time zones, with enough overlap to connect with US hours for collaboration. We trust people to take ownership, make decisions, and deliver outcomes, while staying aligned through a mix of real-time teamwork and async communication.

Our culture is grounded in a few values that shape how we show up every day: ownership, speed, clarity, craft, curiosity, and mission. We believe in acting like founders, shipping fast, keeping things simple, sweating the details, staying open to new ideas, and always remembering why we're here — to unlock the value of crypto for everyone.

Perks & benefits

• Ownership
  : Meaningful token allocation so you share directly in the upside you're helping create
• Vacation
  : 25 vacation days per year
• Learning
  : Annual education budget to invest in your growth
• Flexibility
  : Flexible work schedule so you can balance life and work on your terms
• Retreats
  : Annual team retreats in amazing locations — not corporate offsites, but trips you'll actually look forward to

Join us

You'll be building at the frontier of AI, crypto, and consumer finance. That means no playbooks, no best practices, no old ways of doing things. You'll own growth from the ground up and help define how millions of people interact with money and grow wealth.

If you want massive upside and the chance to help create a category that reshapes global finance, this is the place to be. Join us