Strategy Manager

Career Area:

Sales

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Job Summary:

As the VisionLink Channel Strategy Manager at Caterpillar, you will play a critical role in driving paid full-fleet adoption of VisionLink across all distribution channels. This position is responsible for aligning VisionLink's distribution strategy with direct sales, dealer networks, and Cat Technology, ensuring that our digital solutions reach customers efficiently and effectively. You will have the opportunity to shape the future of Caterpillar's digital ecosystem, develop channel-specific growth plans, and lead go-to-market initiatives for new digital products.

What You Will Do:

• Strategically coordinate VisionLink distribution across direct sales, dealers, and Cat Technology channels to maximize adoption and impact.
• Develop clear targets and accountability frameworks for each channel, including self-help, direct sales, and dealers.
• Design and support growth plans for each channel, taking ownership of dependencies and collaborating with cross-functional teams.
• Lead the development and execution of digital Customer Value Agreements (CVAs) to enhance customer experience and drive recurring revenue.
• Lead workstreams for digital new product introduction (dNPI) programs, ensuring successful launches and rapid adoption.
• Champion initiatives to expand paid full-fleet adoption, integrating VisionLink with all asset types and supporting regional sales teams.

What You Will Have:

• Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
• Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
• Value Selling: Knowledge of the principles and practices for selling products, technology and services; ability to provide overall product/service 'value' and to differentiate support offerings that address clearly understood customer needs.
• Decision Making and Critical Thinking: Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.

Top Candidates will have:

• Demonstrated ability to develop, implement, and optimize channel strategies in a complex, global environment. Experience aligning distribution across direct sales, dealer networks, and technology channels to maximize product adoption.
• Skilled in establishing clear, measurable targets and accountability frameworks for multiple sales channels, including self-help, direct sales, and dealers. Proven track record of driving teams to achieve ambitious adoption goals.
• Expertise in designing and supporting growth plans for each channel, with a strong sense of ownership over critical dependencies. Ability to collaborate with cross-functional teams to identify barriers, resolve issues, and accelerate channel success.
• Deep understanding of digital product ecosystems, especially in the context of Customer Value Agreements (CVAs). Capable of leveraging data-driven insights to enhance customer experience and drive recurring revenue through digital solutions.
• Experience leading Go-to-Market workstreams for digital new product introduction (dNPI) programs. Skilled at coordinating successful launches, driving rapid adoption, and integrating new capabilities across all asset types.

Additional Information

• Possible locations for this position include Chicago, IL; Peoria, IL; Denver, CO; Dallas, TX; Phoenix, AZ; or Raleigh, NC
• Relocation assistance is not available for this position. Any relocation costs incurred would be the responsibility of the selected candidate.
• This position may require up to 20% travel.

Summary Pay Range:

$144, $217,320.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits

• Tuition Reimbursement

• These benefits also apply to part-time employees

Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at

Posting Dates:

December 4, December 14, 2025

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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