Sr. Manager, Global Paid Brand Social

Requisition ID: 11193

Job Location(s):

Broomfield, CO, US, 80021

Time in Office: Onsite

At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you're welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you're not expected to fit a mold. You're encouraged to break it and create something better.

Overview
We're seeking a Senior Manager, Global Paid Brand Social to lead the strategic development of Crocs paid brand social media globally. This person will play an integral role in driving brand consideration, awareness and new customers to the brand.

The ideal candidate will be data-driven, consumer-centric, and a creative problem solver. They thrive in a fast-paced, dynamic environment, and bring an entrepreneurial spirit to how they approach their work and strategic thinking. This individual over indexes in their social media expertise with extensive background and confidence in developing, executing, and optimizing global paid social plans. They have a strong understanding of the existing social media landscape around the world, whilst keeping up on emerging platforms.

What You'll Do

• Lead the development of paid brand social plans across NA, EMEA + APAC for Crocs' key product stories ranging from the Classic Clog to Echo to one of our many Collaborations. Own strategy and planning before handing off to an execution team.
• Work cross-functionally to ensure that paid social campaigns and content support the seasonal integrated marketing plan, seamlessly supporting brand and product storytelling and growth.
• Collaborate closely with Brand Media team to ensure the role of paid social is aligned with overarching brand media strategy globally.
• Partner with execution team to ensure smooth transition from strategy and planning to execution and reporting. Frequent communication is required to facilitate alignment to the strategy and a high-functioning and collaborative partnership.
• Identify and support innovation opportunities to help keep Crocs at the forefront of the digital world.
• Communicate with the International Markets to stay on top of local trends and educate on optimal social approach.
• Hire for and provide leadership and guidance to the new global paid brand social team as it is built out.

What You'll Bring To The Table

• Nine (9)+ years extensive experience and proficiency in social media coupled with a great foundation in brand; Global experience preferred.
• Familiarity with APAC's hyper local social platforms (i.e. Kakao, Naver, Line).
• Significant experience in how to strategically plan and manage paid media with differing objectives across the marketing funnel: new consumer acquisition, brand awareness and consideration, and understanding of how it works with performance media.
• Experience managing large-scale paid social campaigns including TikTok, Instagram, Pinterest, YouTube, and more.
• Strong understanding of platform UIs and capabilities.
• Track record of building paid media plans that drive awareness and consideration, and the ability to clearly, simply articulate how it drives the business.
• Advanced analytical skills, ability to translate complex data, trends and insights into actionable strategy and insights: proudly a self-proclaimed data nerd.
• Measurement guru from bid type tests to conversion lift showing the optimal strategy to impact the business.
• Experience and confidence working within a matrixed organization, building positive relationships, and driving empathetic alignment across departments.
• Previous experience in retail/footwear is preferred, but not required.
• Excellent project management oversight abilities; can drive forward projects and initiatives in ambiguous and changing environments against timelines.

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.

Title: Sr. Manager, Global Paid Brand Social

Salary or Pay Range: $125,000 - $135,000

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.

At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

This position is eligible to participate in a company incentive program.

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.

The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.
Job Category: Corporate

Nearest Major Market:
Denver