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Content Marketing Manager

2 weeks ago

Piscataway, New Jersey, United States Marketing Mob Full time

We are seeking a passionate, detail-oriented Content Marketing Manager. The core function of this position is to oversee content development and production in our organization. This encompasses working with internal team members on developing the content strategy and then managing the creation and execution of content to support that strategy.

This individual must be a solid writer, editor and proofreader. While he/she will generate a good bit of content themselves, they must also manage internal stakeholders, external vendors and freelancers who will also contribute to the content generation function.

It's important that this individual has the ability to consider the company's business goals, customer needs, and SEO requirements when generating and executing on content plans.

It would be helpful for this individual to be well-versed in various content production, publishing, and amplification methodologies. He/she must understand the user-centered content experience along with SEO to drive tactical content strategy development. This role requires a process-driven and analytical mindset to execute various content marketing tactics and measure content performance.

This position also requires design sensibility to envision how content will be presented or distributed in formats other than text-based articles.

Responsibilities

  • Accountable for all content marketing initiatives to drive traffic, engagement and leads, that delivers sales and customer retention.
  • Lead, manage and source for most relevant internal or external content resources.
  • Collaborates cross-functionally to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost.
  • Measure and optimize content programs.
  • Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement.
  • Manage editorial calendar and support campaign workflows.