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SFDC Marketing Cloud Integration Lead

3 weeks ago

Auburn Hills, Michigan, United States Stellantis Full time

We're looking for a Salesforce CRM expert to lead the charge on data and journey orchestration as part of a strategic cross-functional initiative to unify the customer experience. The Connected Funnel project aims to bring together CRM data with web, media, and CDP signals to create smarter, more connected customer journeys across the entire funnel.

Key Responsibilities Include But Not Limited To

  • Represent the CRM team in a cross-functional working group alongside partners in IT, media, web, and CDP operations
  • Lead efforts to orchestrate CRM data for integration into a unified, full-funnel view of the customer
  • Define and implement scalable data structures and audience strategies within Salesforce Marketing Cloud to support personalization and optimization
  • Design and manage end-to-end journey orchestration, leveraging CRM and CDP signals to deliver timely, relevant cross-channel messaging
  • Monitor Salesforce Marketing Cloud platform performance and ensure journeys, automations, and campaigns are running efficiently and as intended
  • Establish and execute A/B testing strategies to optimize CRM campaign performance and customer experience
  • Ensure CRM data is properly mapped, activated, and governed within broader CDP and site frameworks
  • Partner with data engineering and CDP teams to align identity resolution, tagging, and data flow strategies and integrations
  • Collaborate with analytics, website, and media teams to align CRM's role in funnel measurement and performance reporting
  • Support experimentation and QA of connected journeys, with an eye toward automation, scalability, and privacy compliance

Basic Qualifications

  • Bachelor's Degree
  • 5+ years of hands-on Salesforce Marketing Cloud experience (Email Studio, Journey Builder, Automation Studio, Contact Builder)
  • Deep expertise in data orchestration, segmentation, and real-time personalization
  • Proven experience in building, managing, and optimizing cross-channel customer journeys in Salesforce
  • Strong understanding of platform performance monitoring, issue resolution, and campaign health tracking
  • Demonstrated skill in A/B testing design, execution, and analysis for continuous improvement
  • Working knowledge of CDPs (e.g., Treasure Data, Adobe RTCDP) and integrated data environments
  • Ability to work cross-functionally and communicating clearly across technical resources, agency partnerships and business stakeholders
  • Strategic thinker with the ability to translate insights into action and scalable execution
  • Strong proficiency in Microsoft Office Suite, including PowerPoint presentations to convey business outcomes

Preferred Qualifications

  • Salesforce Marketing Cloud Engagement Administrator or Consultant Certification, or other related Salesforce Marketing Cloud Certification
  • Proficiency with SQL, AMPscript, or scripting within Salesforce
  • Experience working within privacy and compliance frameworks (e.g., CCPA, GDPR)
  • Background in automotive industry or similar

Our Benefits — Designed With You In Mind
Comprehensive Health & Well-being Coverage
From your very first day, you'll have access to medical, dental, vision, and prescription drug coverage — ensuring you and your family stay healthy and protected. Also, our Employee Assistance Program (EAP) offers confidential support for personal and professional challenges, always ready when you need it.

Family Building Benefit
We proudly support all paths to parenthood- including fertility and infertility treatments, adoption services, and gestational surrogacy.

Generous Paid Time Off
We believe in work-life balance. That's why we offer: 17+ paid holidays, including shut-down from December 24th through New Years Day every year. Vacation, float & wellbeing days, sick time and fully paid parental leave when your family needs you most.

Competitive Retirement Savings Plans
We Help You Plan For The Future With

  • An employer match on contributions to your 401k, Roth, and Catch-Up plans
  • An employer contribution, even if you don't contribute

Income Protection & Insurance Options
Benefit from both employer-provided and voluntary plan offerings, including life insurance, group accident, critical illness, etc. - supporting the needs of you and your family and ensuring peace of mind.

Company Vehicle Lease Program
Eligible employees and their immediate families can participate in the company vehicle lease program, providing access to Stellantis vehicles with insurance, maintenance, and unlimited miles included. Plus, take advantage of exclusive discounts on Stellantis products.

Support for Your Growth and Giving Back
We believe in investing in your future and your passions:

  • Tuition reimbursement
  • Student loan refinancing programs
  • 18 paid volunteer hours each year to make a difference in your community

And so much more
When you join us, you're not just building a career — you're joining a company that supports you, inside and outside of work.

At Stellantis, we assess candidates based on qualifications, merit, and business needs. We welcome applications from all people without regard to sex, age, ethnicity, nationality, religion, sexual orientation, disability, or any characteristic protected by law. We believe that diverse teams reflect our identity as a global company, enabling us to better address the evolving needs of our customers and care for our future.

EOE / Disability / Veteran