Vice President, Product Marketing

About Index Exchange
Index Exchange is a global advertising supply-side platform enabling media owners to maximize the value of their content on any screen. As a trusted partner and ally, we connect leading experience makers with the world's largest brands to ensure a quality experience for consumers.

We're a proud industry pioneer with over 20 years of experience accelerating the ad technology evolution. With our radically transparent business practices and dedication to total market efficiency, we're committed to upholding the integrity of the programmatic ecosystem at large.

What's it like to work at Index?
Index is an exciting and fast-paced place to work. You'll be able to feed your ambition, lean into trust and transparency, and feel genuine support from your colleagues. We're built on our core values and live them each day. They're‌ not just buzzwords.

We pride ourselves on our independence and openness, not only in our technology, but in our teams, too. Our diverse and inclusive culture celebrates how we can leverage our unique differences to help drive Index forward.

We have more than 550 Indexers around the globe dedicated to building a safe and transparent marketplace that provides a trusted experience for consumers, and we're looking for talented professionals to help take us to the next level.

Are you ready to join the programmatic evolution?
What We're Looking For
We're seeking a
Vice President of Product Marketing
to
elevate and expand an established team
, bringing next-level leadership during a pivotal stage of growth and innovation at Index. With groundbreaking new products on the horizon, this leader will sharpen our positioning, drive world-class go-to-market strategies, and scale the team's impact globally. Working cross-functionally with Product, Sales, Services, and Marketing, you'll ensure our product marketing is not only keeping pace with innovation but also shaping market perception and accelerating adoption.

Here's What You'll Be Doing

• Lead and inspire a high-performing product marketing team; foster development, coaching, and long-term career growth.
• Define and elevate Index's product positioning and messaging architecture, ensuring clarity, consistency, and differentiation across audiences.
• Develop and execute GTM strategies for global product launches, partnerships, and new feature releases—balancing global scale with regional nuance.
• Partner with Sales to create enablement programs, training, collateral, and playbooks that accelerate adoption and revenue.
• Drive competitive intelligence and customer insights to sharpen Index's differentiation.
• Own solution-level narratives across our portfolio, telling compelling stories that reinforce Index's thought leadership in the market.
• Measure and optimize adoption and impact through defined KPIs, collaborating with Analytics, Sales, and Product.
• Collaborate across the company to ensure awareness and alignment of key messaging, product priorities, and go to market.
• Keep on top of industry news and trends, translating what's happening in the industry into Index POVs for internal teams and customers.

Here's What You Need

• Proven leader with 12+ years of product marketing or related experience in digital media/ad tech, including 5+ years managing and scaling global teams.
• Strong track record of defining and executing GTM strategies that drive measurable growth.
• Exceptional communicator who can simplify complexity into compelling, customer-centered narratives.
• Customer-obsessed strategist who regularly engages with clients and Sales to bring the outside-in perspective.
• Data-driven mindset, with experience translating insights into clear actions.
• Strong executive presence with the ability to influence at the highest levels and represent Index externally.
• Creative problem solver with sharp attention to detail and operational rigor.

The base salary for this role is
$340,000 to $410,000 USD.
The total compensation package may vary depending on job related knowledge, skills and experience.

Why You'll Love Working Here

• Comprehensive health, dental, and vision plans for you and your dependents
• Paid time off, health days, and personal obligation days plus flexible work schedules
• Competitive retirement matching plans
• Equity packages
• Generous parental leave available to birthing, non-birthing, and adoptive parents
• Annual well-being allowance plus fitness discounts and group wellness activities
• Employee assistance program
• Mental health first aid program that provides an in-the-moment point of contact and reassurance
• One day of volunteer time off per year and a donation-matching program
• Bi-weekly town halls and regular community-led team events
• Multiple resources and programming to support continuous learning
• A workplace that supports a diverse, equitable, and inclusive environment – learn more here

Equal employment opportunity
At Index Exchange, we believe that successful products are built by teams just as diverse as the audience who uses them. As such, we are committed to equal employment opportunities. We celebrate diversity of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or veteran status. Additionally, we realize that diversity is deeper than any status or classification—diversity is the human experience. For those who show grit, passion, and humility—Index will welcome you.

Accessibility For Applicants With Disabilities
Index Exchange welcomes and encourages individuals with disabilities to apply to work with us.

If you require an accommodation, please share the details of your request and any information how we can assist you with the hiring recruiter when they contact you. Index Exchange will make reasonable efforts to ensure accommodation requests are met throughout the recruitment process.

Index everywhere, Index anywhere
Our corporate headquarters are in Toronto, with major offices in New York, Montreal, Kitchener, London, San Francisco, and many other global cities. As a major global advertising exchange, we are committed to operating as a tightly knit global team and embracing and empowering talent wherever our colleagues may be.