Communications and Marketing Manager

Ready to Make a Difference?

The Legal Aid Society of Northeastern New York (LASNNY), a nonprofit civil legal services organization, is seeking a Marketing and Communication Manager based in our Albany Office. LASNNY's mission is to fight for fairness, dignity, and justice for those living in poverty and for a society that is inclusive and equitable for all. We transform lives, build communities, and empower people by using the law to address individual and systemic wrongs and inequities. Our service area spans sixteen counties in upstate New York across six regional offices. Learn more at We are a unionized program offering excellent benefits, including generous paid time off, comprehensive health insurance (with most premiums covered by LASNNY), long-term disability insurance, retirement contributions, tuition reimbursement, relocation assistance where applicable, and flexible hybrid and alternative work schedules.

About the Role

The Marketing and Communication Manager will lead LASNNY's organization-wide communications strategy to elevate visibility, build community trust, and support fundraising and advocacy efforts. This leadership role will work cross-functionally with the Executive Director, development staff, and internal teams to shape public messaging, strengthen brand identity, and tell powerful stories about our work and impact. The Manager will supervise the Communications Associate, oversee content and branding across digital and print platforms, and be responsible for external communications, including media relations, social media, and public engagement.

Duties and Responsibilities

• Develop and implement a comprehensive, mission-aligned communications and marketing strategy.
• Ensure consistent branding and messaging across all materials and platforms.
• Lead the creation of digital and print content, including newsletters, press releases, blog posts, the annual Impact Report, and promotional materials.
• Oversee the organization's website content and coordinate timely updates.
• Manage and implement social media strategies across key platforms.
• Support efforts to amplify the organization's advocacy initiatives
• Supervise and mentor the Communications Associate.
• Collaborate with the development team to support communications for fundraising campaigns, and donor engagement.
• Promote LASNNY's events, initiatives, and outreach activities.
• Coordinate with external vendors and media contacts to support communications goals.
• Track and analyze key performance metrics (e.g., web traffic, social media engagement, email open rates) to inform and improve communication strategies.

Skills and Education

• Bachelor's degree in Communications, Marketing, Public Relations, or a related field, or equivalent professional experience.
• Minimum of seven (7) years of progressive experience in communications, marketing, or a related role; ten (10) or more years of relevant experience preferred.
• Exceptional writing, editing, and storytelling skills.
• Proficiency with tools like Adobe Creative Cloud, Canva, WordPress, and social media management platforms.
• Experience supervising staff, interns, or teams.
• Strategic thinker with a collaborative, team-oriented approach.
• Strong organizational and project management skills.
• Demonstrated commitment to social justice and LASNNY's mission.

Work Environment

This position operates in a professional law office environment and occasionally may require the carrying of regular office supplies. This role requires the use of standard office equipment and software and remote videoconferencing platforms. Reasonable accommodation may be provided to enable individuals with disabilities to perform essential functions.

At LASNNY we value a diverse, inclusive workforce, and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state, or local laws. We strongly encourage applications from women, BIPOC, LGBTQI+ persons, protected veterans, applicants and recipients of public assistance, older adults, and people with disabilities.

If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at LASNNY and we will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.