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Director Of Digital Marketing
2 weeks ago
Director of Digital Marketing
Location: IVI RMA North America Office or Remote
Supervisor/Reporting to: Chief Commercial Officer
Status: Exempt
Job Purpose
The Director of Digital Marketing leads a centralized U.S. team to drive growth, engagement, and performance across all digital channels. This role unites technology, data, and storytelling to deliver measurable patient acquisition and elevate brand experience. With deep expertise in healthcare marketing, the Director ensures seamless integration and operational excellence across digital initiatives. In close partnership with Sales and Marketing Leadership and key organizational stakeholders, the Director drives professionalism, collaboration, and strategic alignment to advance IVI RMA North America's mission and patient-first vision.
Essential Functions and Accountabilities
- Lead a high-performing digital marketing team responsible for demand generation, content, digital channels, and marketing operations.
- Develop and execute a unified digital strategy that drives patient acquisition, retention, and brand trust across paid, organic, and email channels.
- Oversee campaign planning, content creation, and funnel optimization through segmentation, retargeting, and A/B testing.
- Direct SEO, SEM, social media, website, and CRO initiatives to maximize reach, engagement, and conversion.
- Manage the marketing technology stack (CRM, automation, analytics) to ensure seamless integration, data accuracy, and HIPAA compliance.
- Partner with cross-functional teams to align digital initiatives with clinical, operational, and business goals.
- Establish KPIs, manage budgets, and deliver actionable insights and reporting to optimize performance and ROI.
Supervisor Responsibilities
- Leads with urgency—demonstrating decisiveness, proactive anticipation, and a commitment to timely, effective execution.
- Maintains focus through clear alignment with patient, brand, and institutional priorities, ensuring clarity in direction and outcomes.
- Directs, mentors, and develops a high-performing digital marketing team, providing guidance, accountability, and opportunities for growth across specialized disciplines.
- Hires, trains, and equips team members with the tools, resources, and feedback needed for professional excellence and continuous improvement.
- Oversees team operations, including scheduling, timesheets, and compliance with company policies, health and safety standards, and labor regulations, ensuring consistency and accountability.
Qualifications
- 10+ years of progressive experience in digital marketing, with at least 5 years in a leadership role (healthcare or regulated industries strongly preferred).
- Proven success driving digital lead generation, multi-channel campaigns, and marketing automation.
- Expertise in SEO, SEM, social media advertising, CRM/marketing automation, analytics, and conversion optimization.
- Deep understanding of Salesforce Marketing Cloud, Google Ads, Google Analytics, and related marketing technologies.
- Strong analytical and communication skills; data-driven mindset with creative problem-solving ability.
- Bachelor's degree in Marketing, Communications, Business, or related field (Master's preferred).
IVI-RMA offers a comprehensive benefits package to all employees who work a minimum of 30 hours per week.
- Medical, Dental, Vision Insurance Options
- Retirement 401K Plan
- Paid Time Off & Paid Holidays
- Company Paid: Life Insurance & Long-Term Disability & AD&D
- Flexible Spending Accounts
- Employee Assistance Program
- Tuition Reimbursement
About IVIRMA North America
IVIRMA is the largest group in the world devoted exclusively to human Assisted Reproduction Technology. Along with the great privilege of providing fertility care to our patients, IVIRMA embraces the great responsibility of advancing the field of human reproduction. IVIRMA Innovation, as one of the pillars of IVIRMA North America, is a renowned leader in fertility research and science. Check out our websites at:
EEO
"IVIRMA is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: IVIRMA is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at IVIRMA are based on business needs, job requirements and individual qualifications, without regard to race, color, religion and/or belief, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. IVIRMA will not tolerate discrimination or harassment based on any of these characteristics. IVIRMA encourages applicants of all ages."
