SENIOR DIRECTOR OF MARKETING

3 days ago

Basking Ridge, NJ, United States IVIRMA Global Full time
Senior Director of Marketing

Location: IVI RMA North America Office or Remote
Supervisor/Reporting to: Chief Commercial Officer
Status: Exempt

Job Purpose

The Senior Director of Marketing leads a multi-disciplinary U.S. marketing team responsible for driving growth, retention, and brand excellence across IVI RMA North America. This role oversees demand generation, brand and corporate marketing, customer lifecycle marketing, and cross-functional partnerships that advance the organization's mission and patient-first vision.

With deep healthcare marketing expertise, the Senior Director combines strategic thinking, creative storytelling, and operational discipline to elevate patient acquisition, loyalty, and advocacy. Partnering closely with leadership across Sales, Digital Marketing, Customer Success, HR, Clinical Operations, and key stakeholders, this role ensures marketing alignment with institutional priorities-anchored in urgency, focus, and consistency.

Essential Functions and Accountabilities
  • Lead a high-performing marketing organization encompassing demand generation, brand and corporate marketing, customer lifecycle marketing, and event marketing.
  • Develop and execute a unified marketing strategy that integrates patient acquisition, retention, and brand trust through traditional and digital channels.
  • Oversee brand and corporate marketing including brand strategy and guidelines, public relations, corporate communications, sponsorships, and employer branding.
  • Guide demand generation initiatives using omni-channel tactics-radio, podcast, streaming, OTT, print, OOH (transit, mall, etc.)-to drive awareness and patient volume.
  • Direct customer lifecycle and advocacy programs including onboarding, engagement, retention, loyalty, and referral initiatives.
  • Build patient trust through storytelling-overseeing SEO-optimized, empathetic, and educational content across platforms, including video and social media.
  • Oversee event marketing and partnerships including conferences, industry events, national awareness campaigns, and executive experiences.
  • Ensure cross-functional collaboration by embedding marketing leads within Sales (enablement and feedback), Customer Success (retention campaigns), and HR (employer branding).
  • Manage brand reputation and community presence through PR outreach, local partnerships, award submissions, and patient testimonial development.
  • Establish KPIs and manage budgets to measure campaign performance, optimize ROI, and ensure accountability across all initiatives.
Supervisor Responsibilities
  • Leads with urgency-demonstrating decisiveness, proactive anticipation, and commitment to timely, effective execution.
  • Maintains focus through alignment with patient, brand, and institutional priorities-ensuring clarity in direction and outcomes.
  • Directs, mentors, and develops a high-performing marketing team, providing guidance, accountability, and opportunities for growth across specialized disciplines.
  • Hires, trains, and equips team members with the tools, resources, and feedback needed for professional excellence and continuous improvement.
  • Oversees team operations including scheduling, performance management, and compliance with company policies, health and safety standards, and labor regulations.
Qualifications
  • 10+ years of progressive marketing leadership experience, with at least 5 years in a senior leadership role, preferably within healthcare, life sciences, or regulated industries.
  • Proven leadership in multi-disciplinary marketing teams spanning demand generation, brand, communications, customer/patient marketing, and event marketing, with experience mentoring and developing high-performing teams.
  • Strategic and operational expertise in designing and executing integrated marketing strategies that drive acquisition, retention, loyalty, and advocacy across multi-channel campaigns.
  • Strong cross-functional collaboration with Sales, Customer Success, HR, Clinical Operations, and other stakeholders to align marketing initiatives with institutional and patient-focused goals.
  • Deep knowledge of marketing technologies and analytics including CRM, automation platforms, reporting, and performance measurement, with familiarity in regulatory compliance and privacy standards (e.g., HIPAA).
  • Exceptional communication, analytical, and creative skills to translate complex clinical or scientific information into patient- and audience-focused messaging, while driving innovation in storytelling and engagement strategies.
  • Bachelor's degree in Marketing, Communications, Business, or related field (Master's preferred).
IVI-RMA offers a comprehensive benefits package to all employees who work a minimum of 30 hours per week.
  • Medical, Dental, Vision Insurance Options
  • Retirement 401K Plan
  • Paid Time Off & Paid Holidays
  • Company Paid: Life Insurance & Long-Term Disability & AD&D
  • Flexible Spending Accounts
  • Employee Assistance Program
  • Tuition Reimbursement

About IVIRMA North America

IVIRMA is the largest group in the world devoted exclusively to human Assisted Reproduction Technology. Along with the great privilege of providing fertility care to our patients, IVIRMA embraces the great responsibility of advancing the field of human reproduction. IVIRMA Innovation, as one of the pillars of IVIRMA North America, is a renowned leader in fertility research and science. Check out our websites at: https://rmanetwork.com/

https://www.ivirma.com/

EEO
"IVIRMA is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: IVIRMA is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at IVIRMA are based on business needs, job requirements and individual qualifications, without regard to race, color, religion and/or belief, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. IVIRMA will not tolerate discrimination or harassment based on any of these characteristics. IVIRMA encourages applicants of all ages."

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