Sr. Performance Marketing Analyst

6 days ago

Fort Lauderdale, Florida, United States Zimmerman Advertising Full time

This role will be the liaison between our Strategic Marketing Intelligence Group and our Media Division to encourage technological and fluid growth for our clients.

The Sr. Performance Marketing Analyst will provide accurate, timely data and insights for clients and internal stakeholders across the Agency. Participate in meetings regularly with account services and clients to assess media performance and to identify and implement improvements. They will Improve, execute, and effectively communicate significant analysis and insights that identify meaningful trends and opportunities across the business.

Responsibilities:

  • Collect, harmonize & review Marketing media data, build models, interpret results, and formulate key insights, charts, reports, for stakeholder presentations
  • Provide strategic guidance and recommendations to customers based on data-driven insights. This includes (but not limited to) helping stakeholders understand their target audience, optimize marketing spend, and measure the impact of their efforts
  • Champion analytics best practices-building clear, insight-driven presentations, automating KPI tracking, leading performance readouts, and aligning stakeholders across functions.
  • Conduct full lifecycle of analytics projects (including pulling, manipulating, and exporting data) from Microsoft Power BI and other third-party data sources
  • Deliver audience segmentation and cross-channel performance analysis to refine targeting and maximize marketing ROI.
  • Work closely with the team to continuously evolve and develop new ways of efficiently and effectively solving complex client business problems
  • Maintain strong stakeholder relationships and ensure that their business needs are met by identifying new growth opportunities and proactively using software tool enhancements

Qualifications:

  • 3+ years of work experience working as a Performance Marketing Analyst
  • Bachelor's Degree with an Advanced Degree in Business/Marketing (e.g., Masters, MBA) highly preferred
  • Advertising, Marketing, and/or Media Industry experience is highly preferred
  • Strong working knowledge of Microsoft PowerPoint, Power BI and Excel is a must.
  • Experience working independently on analytical tasks, building, and optimizing 'big data' pipelines, architectures, and data sets
  • Experience developing and delivering presentations using insights derived from analytics
  • Experience using data to solve complex business questions and demonstrate an awareness of the broader business impacts that drive business solutions
  • Experience collaborating with others to implement change initiatives.

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