Senior Event Marketing Manager

1 week ago

Grand Prairie, Texas, United States Englert Inc Full time

Manage and execute event marketing initiatives and team in lead generation best practices for office to exceed booked, issued, and sales targets. This is achieved primarily through event participation/sponsorship, retail partnership, community outreach and related programs.

  • Talent and Team Management
  • Recruit and develop team to achieve goals both from Ads and Local efforts in up to 3 offices.
  • Training, scheduling, and managing up to and including separation of employment as necessary.
  • Execute and manage lead generation activities weekly in all assigned locations
  • Attend home shows, fairs, festivals, etc. educating customers and scheduling appointments.
  • Develop assigned territory increasing exposure and market share in up to 3 offices.
  • Find, research, identify, and schedule weekly events for participation with REMM approval.
  • Obtain, track, manage process of event booking-Contract, entry, W9, COI, request cover sheets.
  • Manage tools, resources, and materials for event coordination, set up, tear down, and inventory.
  • Develop localized retail partnerships for onsite staffed display for lead generation activity.
  • Optimize potential community entities with REMM to implement onsite sponsorship programs.
  • Achieving department and company standards-individually for each office assigned.
  • Professionalism- projecting a favorable company image in behavior and attire.
  • Adhere to Human Resources Department P&P, processes, and best practices.
  • Timely submission of all paperwork including but not limited to payroll, leads, and reporting.
  • Productivity- .30 LPH / $300 CPL/ 16% or lower Marketing Cost (as a percentage of revenue)
  • Quality- maintain above 50% lead conversion, correct info and submission of leads.

Other duties and responsibilities as assigned based upon the needs of the business and department.

SEMM is responsible for assisting GM/REMM in achieving lead/sales targets, within budget, by executing Event Marketing Strategies, processes, and best practices while individually working top tier weekly events.

Great Day and its subsidiaries and affiliates, including Englert Inc., and LeafGuard Holdings, provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veterans status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

LGINDSEMM

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