Technical Sales Manager

ASG [asg-], a division of Jergens, Inc., is seeking a high-performing Regional Sales Manager to lead business development, channel partner engagement, and technical sales support within the Western Frontier (CA, NV, UT, AZ, OR, WA, ID, MT, WY). The ideal candidate is a proactive, accountable leader who thrives in a multi-dimensional role that requires managing distributor and rep networks, driving sales opportunities, supporting customers in the field, and collaborating cross-functionally to drive organizational success.

Position Overview

In this role, the individual will blend strategic selling skills, technical acumen, and relationship-building capabilities to drive sales in our Western Frontier territory. This person owns the territory's performance and is responsible for ensuring we expand and extend our reach with customers, distributors, manufacturer's reps, and integrators/machine builders.

Key Responsibilities

Territory Ownership & Business Development

• Develop and execute a territory business plan aligned with broader company goals and focused on revenue growth, partner development, and market penetration.
• Monitor market trends, competitor activity, and economic indicators to inform strategy and maintain product mix and sales volume.
• Identify and pursue new business opportunities across verticals and customer segments.

Channel Partner Management

• Build and maintain strong relationships with distributors, manufacturer's reps, and machine builders/integrators.
• Drive accountability and performance across channel partners through regular communication, joint business planning, and structured follow-up.
• Facilitate collaboration between reps and distributors to ensure cohesive territory coverage and customer engagement.
• Conduct ongoing training and education for distributors, manufacturer's reps, and machine builders/integrators so that those channel partners become an extension of the ASG sales force.

Sales Execution

• Lead, co-lead, or support discovery calls, onsite demos, and solution design sessions with prospects and partners.
• Manage the full sales cycle, from opportunity identification to closing, through structured follow-up and stakeholder coordination.
• Support reps and distributors in advancing deals, removing roadblocks, and driving opportunities across the finish line.

Technical Sales Support

• Translate customer requirements into technical solutions and tool recommendations, leveraging product knowledge and application expertise.
• Serve as the first line of technical support in the field, resolving low-level issues and escalating when necessary.
• Provide feedback to internal teams on product performance, customer needs, and market trends.

Cross-Functional Collaboration

• Marketing
  : Partner with the marketing team to enhance brand visibility through targeted campaigns, co-branded events, tradeshows, and lead generation efforts, bringing field insights that inform messaging and drive engagement.
• Engineering
  : Relay customer feedback and technical challenges to help improve product design and performance.
• Production
  : Coordinate with operations to ensure timely delivery, manage expectations, and resolve fulfillment issues.
• Product Management
  : Collaborate on product positioning, feature development, and roadmap alignment based on territory needs and customer input.
• Sales Enablement
  : Create and contribute to shared resources (e.g., audit checklists, case studies, white papers, mini videos, sales scripts and playbooks, and email templates) to support internal teams and channel partners in driving consistent messaging and execution.

CRM & Data Management

• Document customer interactions and maintain accurate records of activities, accounts, and partner engagement.
• Ensure CRM data integrity to support forecasting, reporting, and territory planning.

Qualifications

Critically Important

• High energy, enthusiasm, and a strong sense of urgency in driving territory performance and partner engagement.
• Self-starter with a proactive mindset and a strong sense of ownership.
• Team-oriented with an desire to work cross-functionally.
• Capable of managing multiple priorities across accounts, partners, and internal stakeholders, with strong organizational and time management skills and a commitment to following up and following through.

Very Important

• Demonstrated technical competency and/or ability to understand and clearly communicate technical concepts, troubleshoot issues, and collaborate with engineering and product teams.
• Comfort leading solution design conversations and translating customer needs into technical solutions and product recommendations.

Important

• Strong written and verbal communication skills for engaging with internal teams, partners, and customers.
• Experience maintaining accurate and up-to-date customer records and CRM data to support forecasting and territory planning.
• Experience in sales, account management, or territory development, preferably in a channel-driven or technical sales environment.

Least Important

• Familiarity with torque control products is a plus but not required. We value transferable skills and a willingness to learn over specific product experience.

Other

• Associate or bachelor's degree in engineering or marketing or other relevant sales experience.
• Must reside in the assigned territory.
• Must be willing to travel 50% - 75% of the time to visit with distributors, reps, or customers in the designated territory.

Success Metrics

• Growth in territory revenue.
• Strength and accountability of distributor and rep relationships.
• Customer satisfaction and technical issue resolution.
• Effective collaboration with internal teams to support business goals.
• Contribution to scalable sales enablement tools and resources.