Digital Marketing Manager

DIGITAL MARKETING MANAGER: SAVAGE, MD / HYBRID

Who Staffing is looking for a Digital Marketing Manager for a fulltime, direct hire opportunity with our client in Savage. MD. This is a hybrid position which requires you to be onsite Monday-Wednesday and allows for remote work on Thursday-Friday.

Job Summary:

This position is responsible for planning, managing, and reporting on all digital marketing projects from conception to completion including placement and management of approximately $500K-750K in digital media spend for specific locations (all Google platforms, paid social, and programmatic) and oversight of another $1M in digital media managed by an outside agency.

The role requires knowledge in a range of marketing tactics, creative problem-solving, and project management skills. Our client is looking for a creative, detail-oriented individual who is willing to work hard to get results and raise the bar in our client's digital efforts. This position is ideal for someone who is eager to lead data-driven, impactful campaigns and elevate a well-known brand in the DMV area and across the country. You will contribute your experience in Google and Meta ad campaigns, social media management, project management, SEO, website management, email and text marketing, sports marketing, and more. Our client is a small, collaborative team that gets a lot done and has fun while doing it

Key Responsibilities:

• Develop strategies for and implement paid digital campaigns across approximately 50 stores in about a dozen markets
• Ensure effective setup, monitoring, and analysis of national marketing campaigns, leveraging insights and results to make data-driven decisions for future campaigns
• Collaborate with the team and outside resources to develop content and creative assets (including paid and organic social media, digital ads, commercial video shoots, landing pages, etc.) that drive engagement and maximize campaign performance
• Ensure website is updated as needed, including SEO initiatives, while performing basic edits in WordPress to drive traffic growth and enhance user experience
• Partner with team on strategy and execution within the SOCi reputation and business listings management platform, ensuring consistent brand presence through reviews, franchisee responses, business listings, consumer surveys, and overall reputation management initiatives
• Use project management tool (ClickUp) to ensure all marketing requests are input and deliverables remain on schedule in order to support digital marketing campaigns
• Provide support in organizing events and handle additional office-related duties as required

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field and 5-10 years of relevant marketing experience
• Exceptional organization and project management skills with the ability to remain flexible and calm while juggling a myriad of projects
• Creativity in design and solutions
• Data and results orientation
• Detail oriented with excellent communication skills
• Experience with a project management tool (such as ClickUp, Asana, Basecamp, etc.)
• Ability to make basic website updates in WordPress
• Expertise and experience with Google Analytics, Google Adwords, Pmax, Meta, Tik Tok, Linked in and programmatic DSPs

About Our Client:

Our client is a leading brand in the dry-cleaning industry with 75 locations in 11 states, with a concentration in the Baltimore-Washington region. They are known for delivering high-quality, affordable dry-cleaning services with same day service and other cutting-edge conveniences. They are a franchise business with over 40 individual franchisees.

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