Director of Brand Marketing

Director of Brand Marketing

Master Trades Group | Hybrid – Columbia, MD HQ (as needed)

Compensation: $125,000–$135,000 base + 20% bonus opportunity

Classification: Full-Time | Exempt

Reports To: Chief Marketing Officer

Join a Fast-Growing Home Services Platform

Master Trades Group is a private-equity-backed residential services platform operating 12+ trusted local Plumbing, HVAC, and Electrical brands across multiple states. Our brands share one mission: to deliver same-day, expert service rooted in trust, professionalism, and community reputation.

We are seeking a Director of Brand Marketing to architect, scale, and elevate our brand strategy across the platform. This is a hands-on leadership role for a strategic builder who can think big and execute locally—driving brand differentiation, creative excellence, and measurable business outcomes.

What You'll Do

Brand Positioning & Architecture

• Define and maintain a unified brand architecture and clear value proposition across all markets.
• Develop differentiated brand positioning and messaging frameworks that cut through industry sameness.
• Build and execute annual brand plans aligned with data-driven revenue and value-creation goals.

Local Market Connectivity

• Translate platform strategy into breakthrough, localized execution that builds connection and relevance.
• Coach Branch Managers and local teams to deliver consistent, high-quality brand representation.
• Ensure all brands show up authentically in their communities while benefiting from shared creative systems.

Media & Investment Strategy

• Oversee brand media planning and spend across broadcast, OTT, radio, outdoor, social, and experiential channels.
• Partner with agencies to deploy media mix modeling (MMM) and testing frameworks that improve ROMI.
• Ensure brand investments drive measurable outcomes—share of voice, branded search, inbound volume, and awareness lift.

Creative Excellence & Content

• Lead creative direction that builds emotional connection, communicates value, and earns trust.
• Develop scalable creative systems and asset libraries for use across all operating brands.
• Manage internal and external creative partners with urgency, clarity, and focus on quality.

Cross-Functional Leadership

• Collaborate closely with performance marketing, CRM, call center operations, and local market leaders.
• Support employer branding and recruitment marketing to attract high-quality field talent.
• Represent brand strategy in strategic planning sessions, leadership presentations, and quarterly reviews.

What Success Looks Like

• Stronger local brand visibility and trust across all markets
• Increased branded search and direct call volume
• Reduced reliance on high-cost lead channels
• Improved CAC, ROMI, and LTV
• Enhanced brand preference and customer loyalty

What You Bring

• 8–12+ years in brand leadership roles (multi-location, franchise, or local service category preferred).
• Proven ability to build and deploy brand systems across diverse markets.
• Experience with MMM, brand tracking, media planning, and creative development.
• Strong analytical mindset tied to CAC, LTV, and EBITDA impact.
• Excellent communication and influence skills across C-suite, GMs, agencies, and field teams.
• Bachelor's degree required; MBA or advanced marketing training preferred.

You'll Be a Great Fit If You…

• Excel at differentiating brands in saturated, commoditized markets.
• Operate with speed, precision, and accountability in a private-equity environment.
• Balance creative storytelling with data-driven decision-making.
• Thrive in a hands-on role building scalable brand infrastructure from the ground up.

Comprehensive Benefits: Medical, dental, vision, 401(k) match, PTO, paid holidays, company-paid life, disability, EAP.

EOE