Marketplace Optimization Specialist

At Front Row, we partner with leading brands to accelerate their eCommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale. We're continually cultivating functional areas of expertise and retaining the highest caliber of talent — while sharing knowledge and data, creating efficiencies, and looking at every aspect of our client's business from a 360 perspective. We work effectively to give every client the hands-on support, niche knowledge, and first-access they need to win in the world's most competitive commerce markets and make each of our six capabilities the first to act on the next big things.

We live for the exchange of energy between brands and audiences, you should too, and we've made it our mission to expand every brand's market share and heart share. Because we believe every transaction has the potential to be transformational. 

We leverage data-driven insights from Catapult, our proprietary technology, and our deep understanding of marketplaces like Amazon, , TikTok Shop, to craft strategies unique to each brand we work with while protecting their pricing and channel strategies at every lifecycle stage and in any global market.

Front Row is looking for a Marketplace Optimization Specialist to lead in elevating brand visibility and performance across Amazon in the beauty and wellness category. This role is ideal for a strategic operator who thrives at the intersection of retail media, content optimization, and Al-driven innovation and will require a deep SEO expertise with strategic project management and a forward-thinking approach to Al-powered search and content workflows.

You'll own the strategy and execution of organic optimization for Amazon, driving discoverability and conversion through best-in-class SEO tactics and data-led iteration. Simultaneously, you'll lead the integration of generative Al tools like ChatGPT into content, reporting, and operational workflows to improve efficiency, scale, and strategic insight.

Become a valued member of our dynamic Marketplace Partnership team, contributing to our influence in the Beauty, Health, Wellness and CPG industries through outstanding strategy and creative excellence. If you possess a forward thinking mindset and a commitment to delivering excellence, we invite you to apply for the role of Marketplace Optimisation Specialist at Front Row. Join us in shaping the future of content and making a meaningful impact.

Role responsibilities include:

• Lead organic optimization strategy for a portfolio of Amazon beauty and wellness brands, focused on driving visibility, rankings, and conversion.
• Create high-quality, SEO-friendly copy aligning with brand voice, content briefs, and SEO analytics.
• Ensure adherence to content guidelines, quality standards, and tone of voice.
• Stay updated with industry trends, compliance, and best practices in SEO and content writing.
• Own SEO best practices across PDPs, storefronts, A+ content, and brand store experiences, continually testing and refining based on performance and marketplace shifts.
• Collaborate with cross-functional teams including creative, data, brand, and tech to align Amazon strategy with broader eCommerce, content, and innovation initiatives.
• Analyze competitive trends, search dynamics, and consumer behavior on Amazon to. proactively identify growth opportunities and optimization gaps.

Requirements

• 3-5 + years of experience in Amazon strategy or marketplace SEO, ideally in the beauty, wellness, or consumer goods industries.
• Deep expertise in Amazon SEO (Search Term optimization, CTR/conversion levers, keyword hierarchy, and competitive intelligence).
• A strong working knowledge of Amazon Seller Central and analytics tools (e.g., Helium10, DataDive, etc).
• Proven experience as a Copywriter, Content Writer, or similar role, with a strong portfolio showcasing SEO-optimized content.
• Exceptional writing, editing, and proofreading skills, with a keen eye for detail.
• Ability to translate complex product themes into clear, concise, and engaging copy.
• A passion for emerging technology with hands-on experience using GenAl tools like ChatGPT to optimize workflows or content at scale.
• Strong project management skills, with the ability to lead initiatives end-to-end across internal teams and brand partners.
• A creative yet analytical mindset- you can identify inefficiencies, test solutions, and translate insights into repeatable processes. ion skills with a track record of influencing cross-functional
• Excellent presentation skills and communion with teams and senior stakeholders.

Benefits

• Health, dental, and vision
• PTO
• Summer Fridays
• Wellness and commuter benefits
• Work with a fun, consultative team of experts
• Location - headquartered in SoHo, New York City with offices in San Diego, Hamburg and Bratislava

SALARY - $90,000 - $130,000