Senior Web Copy Manager

Department: Marketing Reports to: Director of Marketing / Assistant Director of Marketing Location: Remote / Hybrid Company: US Ghost Adventures
About Us

US Ghost Adventures is a national leader in haunted tourism, storytelling, and historic attractions. We bring history and mystery to life through immersive ghost tours, overnight stays, and interactive experiences in cities all across the country.

Beyond our in-person events, we're expanding through a growing e-commerce and mobile app platform that connects curious adventurers to America's most haunted locations. Our team is passionate about bringing history to life through engaging stories and immersive experiences.

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Position Summary

We're looking for a talented Senior Web Copy Manager to lead our copywriting teams and shape the voice of our brand across all digital and print channels.

In this role, you'll oversee the creation of clear, compelling, and conversion-driven content for our websites, marketing campaigns, and partner initiatives. You'll manage multiple writing teams to ensure our storytelling remains authentic, consistent, and effective across every platform, including landing pages, blog posts, social ads, and email campaigns.

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Key Responsibilities

Web & Digital Copywriting

• Lead strategy, creation, and optimization of web copy across all company and partner sites, including landing pages, DMOs, OTAs, and tourism listings.
• Ensure all copy is clear, persuasive, SEO-optimized, and aligned with brand voice.
• Collaborate with the SEO and design teams to create high-performing content that supports marketing goals and conversion objectives.

Social Media & Advertising

• Oversee all copy for social media posts, ads, and graphic campaigns, ensuring tone, clarity, and engagement align with audience and brand identity.
• Partner with paid media and design teams to develop cohesive ad messaging and visuals across all platforms.

Content & Blog Management

• Manage and mentor the blog writing team, directing research, ideation, and production of SEO-driven articles and storytelling pieces.
• Work with the content team to approve the editorial calendar and ensure blog content supports quarterly marketing initiatives and seasonal promotions.
• Edit and approve content for accuracy, readability, and brand consistency.

Print & Marketing Materials

• Write, edit, and review copy for print and digital collateral, including brochures, merchandise descriptions, email campaigns, and press materials.
• Ensure all front-facing content reflects brand storytelling and aligns with marketing strategy.

Team Leadership & Collaboration

• Lead and mentor a team of copywriters across multiple content streams (web, social, blog, and print).
• Maintain and enforce a company-wide style guide and content standards.
• Collaborate with marketing leadership on content calendars, campaign messaging, and creative strategy.
• Track performance metrics for written content and identify opportunities to improve engagement and conversion.

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Qualifications

• Bachelor's degree in English, Marketing, Communications, Journalism, or related field.
• 5+ years of professional copywriting and content management experience, preferably in travel, attractions, or entertainment.
• Proven experience managing writing teams and large-scale content projects.
• Strong command of storytelling, SEO best practices, and conversion-oriented copywriting.
• Exceptional editing, grammar, and organizational skills.
• Comfortable collaborating across teams and managing multiple deadlines.
• Proficiency with CMS platforms (WordPress or similar) and marketing tools (Google Workspace, Asana, SEMrush, or similar).

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Key Competencies

• Creative, strategic, and detail-oriented communicator.
• Skilled leader with the ability to mentor and inspire writing teams.
• Strong sense of brand voice and audience engagement.
• Excellent time management and cross-departmental collaboration skills.

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What We Offer

• Competitive salary and performance bonuses
• Flexible/remote work options
• Opportunity to shape storytelling for a national brand
• A collaborative, fast-paced, and creative work environment

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