Card Product Client Selection and Offer Strategies

Job Description:

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.

Being a Great Place to Work is core to how we drive Responsible Growth. This includes our commitment to being an inclusive workplace, attracting and developing exceptional talent, supporting our teammates' physical, emotional, and financial wellness, recognizing and rewarding performance, and how we make an impact in the communities we serve.

Bank of America is committed to an in-office culture with specific requirements for office-based attendance and which allows for an appropriate level of flexibility for our teammates and businesses based on role-specific considerations.

At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us
 

Job Description:
This job is responsible for managing the end-to-end product life cycle, including conducting market research and competitor analyses, determining product pricing, developing short and long-term strategies, identifying innovative opportunities to modernize product offerings and deliver a more unified customer experience, and adhering to the Product Risk Management policy. Job expectations may include ensuring that product management efforts are integrated with sales, marketing, operations, implementation, and customer service strategies.

Consumer Card Client Selection and Offer Strategies promotes our best in class credit card product suite and delivers leading offers to more than 58MM consumers clients within our franchise footprint through digital, financial center, call center and direct mail marketing.  The Card Product Brand Direct Mail Strategy Integration role is responsible for developing and executing strategies to test offer, creative and selection across Brand Direct Mail campaigns while being responsible for flawless execution of strategies within Pre-Approved and Invitation to Apply mail programs.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Responsibilities:

• Develop strategies to test differentiated  offers, creatives, pricing and selection across Brand Direct Mail campaigns

• Responsible for flawless execution of strategies within Pre-Approved and Invitation to Apply mail programs

• Responsible for achieving unit sales and loan growth objectives, while maximizing financial returns and mitigating risk

• Liaison to Pricing Strategies and Pricing execution teams for implementing pricing changes and testing within the Direct Mail channel

• Develop and maintain product rotation flight plan as well as product strategies for all Direct Mail campaigns

• Drive marketing, creatives, required disclosures, and messaging opportunities within the channel

• Drive improvement of digital and phone experiences for Direct Mail responders

• Explore and drive development of expansion into new leads and targeting segments

• Operational risk mitigation and governance including CAST, UCRA, MDUG, RSB etc. development and socialization

• Monitor complaints and mitigation activities to improve upon customer experience

• Identifies and creates comprehensive plans for product development and deployment, including supporting the creation of sales training programs and marketing materials to educate clients and internal teams on product capabilities

• Oversees a set of products and maintains financials, including managing the investment profile and profit and loss (P&L) activities, such as revenue and profit margins

• Provides information on product trends to sales and marketing teams leveraging knowledge of product functionality, marketplace trends, and the competitive landscape

• Identifies opportunities to streamline or enhance product offerings to fit client's existing and future needs and support continued growth and operational excellence

• Manages risk through implementing and monitoring effective controls in partnership with key support partners

• Partners with internal stakeholders to obtain meaningful insights about markets, clients, and competitors in order to develop products that solve client needs and ensure high adoption rates

Required Qualifications:

• Candidate must have experience & knowledge of Consumer Credit Card and/or Direct Mail Marketing, with a track record of optimizing the client journey to maximize program performance

• Ability to lead across functional teams to identify enhancement opportunities, drive sales effectiveness, and improve the customer experience

• Ability to collaborate by building strong working relationships across many key business areas

• Demonstrates strong presentation skills needed to navigate strategy execution through governance approval processes

• Exhibits strong drive to deliver results; conveys a sense of urgency to achieve desired outcomes and exceed expectations; persists despite obstacles, setbacks and competing influences

• Management of operational risks through implementing and monitoring effective controls in partnership with key support partners

• Demonstrated ability to effectively manage multiple efforts with varying deadlines

• Communicates effectively; Proven ability to communicate across leadership levels 

• Ability to manage varied set of priorities, both planned and ad-hoc, and adapt within a dynamic and fast-paced environment with a high level of multi-tasking

• Detail oriented, self-starter, takes initiative, independent worker, surfaces and escalates opportunities, issues, or concerns effectively

• Proficient and demonstrated knowledge of MS office (Excel, Word, PowerPoint)

Desired Qualifications:

• Bank of America or similar financial institution Direct Mail experience

• Product Management experience

• Direct experience in controls and issues management

Skills:

• Attention to Detail

• Collaboration

• Oral Communications

• Presentation Skills

• Reporting

• Continuous Improvement

• Executive Presence

• Problem Solving

• Process Management

• Product Management

• Influence

• Innovative Thinking

• Market Analysis

• Strategic Thinking

• Proactive in recommendations for process improvement

Shift:

1st shift (United States of America)

Hours Per Week: 

40

Pay Transparency details

US - MA - Boston - 100 Federal St - 100 Federal St Lp (MA5100), US - NY - New York Avenue Of The Americas - Grace (NY1544)Pay and benefits informationPay range$102, $145,100.00 annualized salary, offers to be determined based on experience, education and skill set.Discretionary incentive eligibleThis role is eligible to participate in the annual discretionary plan. Employees are eligible for an annual discretionary award based on their overall individual performance results and behaviors, the performance and contributions of their line of business and/or group; and the overall success of the Company.BenefitsThis role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.

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