Account Director

Location: Remote (US), preference for NYC

Travel: Required - venue site visits and client meetings across the country

ABOUT US

SINE Digital is a leading specialist in media, data, and insights for live entertainment across London, UK and the US. We partner with performing arts centres, theatres, and Broadway touring productions to design and execute digital-first strategies that drive ticket sales, brand awareness, and audience engagement.

ABOUT THE ROLE

Reporting into the Executive Director, we are seeking an experienced, client-facing Account Director to lead SINE Digital's strategic relationships with Performing Arts Center clients across the US. This role will own both the commercial relationship and media delivery for venue clients, managing their digital strategy end-to-end.

You'll work closely with internal teams (media, data, insights, paid search, programmatic, paid social, etc.) to deliver best-in-class results, optimize campaign performance, manage budgets and reconciliations, and ensure client satisfaction and growth.

RESPONSIBILITIES

Client Strategy & Relationship Management

• Own the full digital strategy for assigned accounts
• Act as lead client point of contact, understand their goals (ticket sales, awareness, audience development etc.), translate venue needs into media strategy and deliverables.

Media & Campaign Oversight

• Oversee media plans across channels (search, social, programmatic, etc.), ensuring budgets are allocated efficiently.
• Monitor campaign performance and identify opportunities for improvement; proactively make recommendations (creative, targeting, channel mix).

Team Leadership & Collaboration

• Manage a direct report (Account Manager), by setting clear expectations, giving helpful feedback, and encouraging a positive, collaborative work environment
• Effectively oversee and mentor team members, ensuring workloads are sufficiently monitored & prioritised to ensure deadlines are met
• Provide cross-channel/dotted-line leadership over teams including Media Director, Search Manager, Paid Social Manager, Programmatic Manager, Data & Insights Analyst. Ensure collaboration, alignment and quality delivery.

Budget Ownership & Reconciliation

• Own the media budget per account, track spend vs plan, ensure reconciliation of costs, manage any discrepancies. Ensure billing is accurate and delivered on time.

Performance Analysis & Optimization

• Utilize data and insights to measure success, generate reports, and iterate on strategy
• Work with internal Data & Insights function to develop hypotheses, test, and scale high-impact tactics.

Production & Market Insight

• Because this role is specific to performing arts/Broadway tours, you'll need to deeply understand the ticketing environment, audience behavior for live theatre, the seasonal rhythms of touring Broadway, partnerships with local venues, etc. Use that insight to guide strategy.

Requirements

• Experience: 7-10+ years in digital marketing / agency environment; must have proven track record in leading accounts
• Preferred industry: Prior experience in live entertainment / performing arts / theatre marketing is highly preferred
• Channel familiarity: Deep experience with Meta (Facebook/Instagram), TikTok, Google Ads, DV360, paid social, programmatic. Familiarity with ticketing platforms (TicketMaster etc.), live event promotion, and analytics (Google Analytics etc.)
• Leadership & Team Management: Demonstrated ability to manage multiple teams / functions, balancing direct report oversight and cross-functional influence
• Communication & Client Management: Strong at building relationships, presenting strategy, negotiating scope/budgets, managing client expectations
• Organizational Skills: Ability to manage up to 5 accounts simultaneously, each with its own campaigns, budget, calendar/touring schedule.

WHAT WE'RE LOOKING FOR

• Deep knowledge of the performing arts or attractions venue space in North America, including marketing, ticketing, and CRM ecosystems
• Proven success managing digital campaigns that drive ticket sales, audience growth or measurable ROI for similar clients
• Experience handling media budgets and financial reconciliation
• Demonstrated ability to use data and insights to continuously optimize
• A collaborative mindset; able to work well internally across departments
• Willingness and ability to travel
• Strong communication, presentation, and commercial acumen.

Benefits

• A competitive salary between $110,000 - $130,000, commensurate with experience
• 24 days PTO per calendar year, which will increase with length of service at one additional day per year, capped at 3 days, (plus extra time off over the Christmas period)
• 3pm finish on a Friday
• Access to 401(K) Retirement Plan
• Access to Company subsidised healthcare and dental care
• Remote working with equipment allowance
• An abundance of free tickets to live events
• Structured personal development, a customised training programme and opportunities to attend industry conferences.

At SINE Digital, we're committed to creating a workplace where people feel respected, valued, and empowered to thrive - just as they are. We believe that diverse perspectives and lived experiences are key to driving innovation, and we're proud to be an equal opportunity employer. Inclusion is more than a policy, it's part of our culture. We welcome talent from all backgrounds, regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or any other characteristic. If you require any adjustments or support during the recruitment process,  let us know at - we're here to ensure you have what you need to show up as your best self.

About the company

SINE Digital is the pre-eminent disruptive performance marketing agency with offices in London's West End and New York.