Brand Marketer

6 days ago

San Francisco, California, United States Crossing Hurdles Full time

Crossing Hurdles is a global recruitment consultancy firm that assists our clients in hiring the best talent across industries and geographies.

About the Client

Our client, is redefining the way developers run GitHub Action workflows. By orchestrating workflows on their fleet of bare-metal gaming CPUs with caches co-located right next to CI jobs they've built the
fastest way to run CI pipelines
.

Backed by Google Ventures and having powered CI for over
600+ fast-growing startups
, the company continues to scale rapidly with a mission to transform developer infrastructure at a global level.

Role – Head of Marketing

Location:
San Francisco, USA

Type:
Full-time, On-site (5 days/week)

Compensation:
$180K – $250K + Competitive Equity

Visa:
H1B Transfers + TN Sponsorships (No new H1Bs)

Roles & Responsibilities

Product Marketing

  • Translate complex technical features into clear customer value.
  • Create compelling collateral case studies, decks, and one-pagers.
  • Drive customer education via email campaigns, documentation, and onboarding guides.

Growth & Demand Generation

  • Define and monitor key growth metrics: inbound leads, pipeline creation, and conversions.
  • Develop repeatable demand channels ads, partnerships, content, and email campaigns.
  • Experiment with paid acquisition and optimize ROI through data-driven insights.

Brand & Content

  • Maintain high creative standards across all marketing touchpoints.
  • Oversee social presence (LinkedIn, X) and ensure brand consistency.
  • Drive thought leadership through blogs, podcasts, PR, and storytelling.
  • Produce engaging launch videos, customer stories, and product announcements.

Events & Partnerships

  • Organize high-impact, ROI-focused events and conferences.
  • Build and nurture relationships with ecosystem partners, influencers, and creators.
  • Collaborate with design teams for swag, landing pages, and campaign experiences.

Leadership & Strategy

  • Lead a small, high-performance marketing team across multiple functions.
  • Set clear goals, performance metrics, and campaign ROI tracking.
  • Collaborate directly with founders on GTM, sales, and fundraising initiatives.

Requirements

  • 3–5 years of experience in product, brand, or demand generation marketing.
  • Strong understanding of developer tools and the software infrastructure space.
  • Excellent communication and storytelling abilities.
  • Proven leadership and cross-functional collaboration skills.
  • Creative mindset with data-driven decision-making capability.
  • Bachelor's degree in Marketing, Communications, or a related field.

Why Candidates Should Join

  • Impact:
    Shape the marketing vision of one of the fastest-growing developer infrastructure startups.
  • Innovation:
    Work directly with top engineering founders and influence GTM strategies.
  • Growth:
    Build and lead a marketing function from the ground up with global reach.
  • Culture:
    Join a team that values originality, creativity, and bias to action.

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