Director of Marketing

Job Description:

(TPG), a leading global provider of strategic staffing and advisory solutions, is seeking an experienced and strategic Director of Marketing & Communications to lead and manage all facets of our company's communication strategies. This role is integral to our mission of connecting talent with opportunity in the staffing and consulting industry. The ideal candidate will have a strong background in internal communications, external communications, social media, and public relations.

A little about us, a little about you.

You'll be joining a team of experienced marketing professionals who are both strategic and hands-on. We help each other succeed and we've got each other's backs. We love branding, content, design, collaboration and brainstorming and are passionate about The Planet Group's commitment to DEI.

You are a born communicator and relationship builder. You have outstanding attention to detail and organizational skills. You can see the forest and the trees. You're also an active listener, born leader, and a partner across the company.

A day in the life.

As the Director of Marketing & Communications, you will be responsible for developing and executing communication strategies that enhance our brand, engage our employees, and resonate with our clients and candidates. You will work closely with senior leadership to ensure that our messaging aligns with our business goals and values.

Internal Communications

• Develop and implement a comprehensive internal communication strategy to keep employees informed, engaged, and aligned with the company's mission and values.

• Coordinate major internal events like bi-annual town halls and annual Kickoff meetings.

• Provide communication support for leadership, including emails, talking points, presentations, and internal messaging, with an eye toward enhancing their internal brand presence.

• Collaborate with HR and other departments to create and distribute internal newsletters, announcements, and updates.

• Work with the talent acquisition team on strategies to promote The Planet Group as a sought-after place to work.

• Lend your expertise to initiatives that promote company culture, including DEI programs, employee recognition, and internal events.

• Ensure that company announcements, news and events are represented on The Planet Group's SharePoint and intranet sites.

External Communications

• Craft and execute external communications that elevate our brand presence in the market.

• Help manage company communications related to new brands, acquisitions, partnerships, and other key announcements.

Social Media

• Oversee the social media team and ensure the creation of compelling content that highlights our expertise, while also promoting our corporate culture and values.

• Lead the social media strategy, including content creation, community management, and analytics.

• Direct our Brand Ambassador Program enhancing the personal brands and presence of our employees.

• Monitor social media trends and platforms to ensure the company remains relevant and engaging.

• Develop and execute social media campaigns that support business objectives, such as brand awareness, lead generation, and recruitment.

Public Relations

• Direct an external media relations firm to develop and manage a public relations strategy that enhances the company's reputation and visibility in the industry.

• Develop and maintain relationships with media outlets, industry publications, and reporters.

• Coordinate press releases and thought leadership initiatives.

• Monitor and manage the company's public image, helping respond to PR issues or crises as needed.

Diversity, Equity, and Inclusion (DEI)

• Serve as an expert resource to DEI leadership in all things related to communication and help champion DEI initiatives.

• Collaborate with HR and other departments to develop communication strategies that promote DEI goals internally and externally.

We're looking for that someone special.

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.

• Minimum of 5 years of experience in marketing and communications.

• At least 3 years in a management role, including goal setting and career pathing.

• Proven experience in internal and external communications, social media management, and public relations.

• Excellent presentation, written and verbal communication skills, with the ability to craft and present compelling messages for various audiences and all levels of employees.

• Strategic thinker with the ability to translate business goals into effective communication strategies.

• Experience in the staffing or consulting industry is a plus.

• Ability to manage multiple projects and priorities in a fast-paced environment.

• This position requires a strong team player who has exceptional attention to detail, is resourceful, highly organized, works well independently and on a team, has top-notch project management skills, can handle conflicting priorities, is self-motivated, takes initiative, and problem solves easily.

• You are not afraid to try new things or communicate in person; you like to figure out new tools and be a creative solution-finder; are adept at working with executive teams and are able to articulate new ideas and influence senior leaders on key strategies and initiatives.

• AI is a tool you embrace to enhance communications, planning, and productivity.

Compensation and Benefits

• Unlimited PTO

• Medical, dental, and vision insurance

• 401(k) with company match

• Life insurance, short-term & long-term disability, and other supplemental benefits

• A collaborative, growth-oriented culture with ongoing learning and development opportunities

• Base salary: $100,000-130,000 (commensurate with experience level, education, and past success)

About The Planet Group

The Planet Group is a global professional services firm delivering strategic staffing and advisory solutions. We operate at the intersection of talent and transformation – connecting the right people with the right opportunities in the areas of technology, engineering, accounting & finance, digital marketing, and manufacturing. Named one of the fastest-growing private companies in the US, The Planet Group operates with a global reach and a performance-first mindset. We partner with clients to move fast, stay agile, and drive measurable results – building high-impact teams that fuel transformation and growth.

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