Event Sales Manager
1 week ago
Lake Forest Golf Club, a premier golf, dining, and events destination in Ann Arbor, is seeking an experienced
Event Sales Manager
to lead the sales and coordination of weddings, social celebrations, corporate events, and golf outings.
Known for our exceptional guest service, scenic indoor–outdoor event spaces, and the elevated culinary experience of
Ellsworth Food & Spirits
, Lake Forest offers a distinctive setting for memorable events. This role is an excellent opportunity for a hospitality professional who excels at relationship-building, sales execution, and delivering exceptional client experiences.
Position Overview
The Event Sales Manager is responsible for driving event revenue while serving as the primary point of contact for clients from initial inquiry through successful event execution. This role requires strong sales acumen, attention to detail, and the ability to collaborate closely with existing event team, culinary and operations teams to ensure seamless events.
Key Responsibilities
- Generate, manage, and convert leads for weddings, social, corporate, and special events
- Conduct site tours, respond to inquiries, and prepare customized proposals
- Negotiate contracts, pricing, and event terms
- Serve as the primary liaison between clients and internal teams
- Collaborate with clients on event vision, layouts, timelines, and service requirements
- Partner with culinary and service teams to develop menus, bar packages, and service plans
- Maintain accurate records in CRM systems
- Represent Lake Forest at networking events, industry functions, and promotional opportunities
Qualifications
- Proven experience in event sales, hospitality, catering, or event planning
- Strong food and beverage background
required - Excellent communication, presentation, and negotiation skills
- Ability to manage multiple events and priorities simultaneously
- Results-oriented mindset with strong closing capabilities
- Flexible availability, including evenings and weekends as required
Why Join Lake Forest Golf Club
- A respected, community-focused organization with a strong reputation for service
- Unique indoor–outdoor event spaces that set us apart from traditional venues
- Collaboration with Ellsworth Food & Spirits, offering chef-driven, elevated cuisine
- Supportive leadership and a team-oriented work environment
- Opportunities to make a meaningful impact on guest experiences and event growth
Compensation & Benefits
- Competitive pay commensurate with experience
- Commission on event sales
- Health care benefits
- 401(k) plan
- Paid time off and flexible scheduling aligned with event demands
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