VP of Digital/eCommerce

2 days ago

New York, New York, United States W3Global Full time

About The Job
Company Description
Our client's mission is to transform longevity through sleep. They recently raised an $18M Seed Round and are founded by unicorn founders who have built and sold companies worth a combined $2 billion+. Their smart sleep system uses AI to make 6 hours of sleep feel like 10, positioning them to disrupt the $100 billion preventative health market.

Role Description
Our client is seeking a
VP of Digital & eCommerce
to lead all digital strategy and execution. This leader will oversee site performance, conversion, user experience, digital marketing, funnel optimization, and the entire customer lifecycle across DTC channels.

As a key member of the leadership team, you'll be responsible for building a high-converting digital ecosystem that drives customer acquisition, engagement, and long-term value.

Key Responsibilities

  • Own and drive end-to-end digital strategy across eCommerce, performance marketing, site, mobile, retention, and analytics
  • Lead optimization of the website and checkout experience to increase conversion and average order value
  • Manage full eCommerce P&L including revenue forecasting, budget allocation, CAC/LTV tracking, and unit economics
  • Partner with Product, Brand, and CX teams to deliver seamless and engaging digital experiences
  • Implement tools, technologies, and best practices to scale DTC growth efficiently
  • Oversee performance marketing campaigns (paid search, social, affiliates, influencers) with internal teams and agencies
  • Build and scale the digital growth team as the company expands

Ideal Candidate Profile

  • 8-10+ years in DTC eCommerce (health tech, wellness, fitness, or consumer electronics preferred)
  • Proven track record scaling eCommerce businesses from early-stage to $50M+
  • Deep expertise in CRO, funnel optimization, UX/UI, and performance media
  • Highly analytical with strong command of data, A/B testing, and attribution models
  • Thrives in scrappy, high-growth environments with strong execution focus
  • Experience leading cross-functional teams and external partners
  • Passion for sleep, health, and technology-driven wellbeing

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