Manager, Social Media

The Aspen Group is one of the largest and most trusted retail healthcare business support organizations in the U.S., supporting 15,000 healthcare professionals and team members at more than 1,000 health and wellness offices across 46 states. TAG powers five leading consumer healthcare brands: Aspen Dental, Clear Choice Dental Implant Centers, WellNow, Urgent Care, Motto Clear Aligners and Chapter Aesthetic Studio. Each brand benefits from TAG's community of experts, resources, and commitment to delivering smarter, more accessible care at scale.

About The Role
We are seeking a Manager, Social Media to lead the strategy and execution that will fuel growth for the Motto Clear Aligners brand—one of
ADMI's/TAG's
fastest-growing categories. This is a unique opportunity to shape a disruptive brand in the dental space by building breakthrough social programs that grow community, deepen engagement, and drive measurable business impact.

The ideal candidate is a data-driven social guru who thrives at the intersection of creativity and analytics. You'll set the vision for our owned and earned channels, leveraging insights and performance metrics to continuously optimize campaigns. At the same time, you'll roll up your sleeves to bring bold ideas to life, ensuring every post, partnership, and conversation builds awareness, strengthens consumer trust, and converts interest into action.

Position Responsibilities

• Oversee and lead a team of Social Media Content Creators
• Lead social strategy implementation to build and improve awareness, consideration, and conversion.
• Monitor and lead response management efforts via Motto Clear Aligners' social media properties, including, but not limited to, Facebook, Instagram, TikTok, and LinkedIn.
• Collaborates with patients, doctors, office teams, and influencers to develop content and storylines aligned with the brand's goals and strategies.
• Optimize listening, engagement, and complaint resolution protocols, as well as monitor online dialogue for emerging issues and trends
• Support the evolution of social strategy to one that drives patient engagement, acquisition, advocacy, and improved awareness, consideration and conversion.
• Monitor non-brand digital properties for emerging issues and trends
• In collaboration with paid media partners (internal & external agencies), support the analysis and optimization of social marketing campaigns using analytics platforms, including Google Analytics, Facebook Insights, Twitter Analytics, and others as appropriate
• Support the research and development of strategic programs for the social marketing channel
• Serve as a liaison with Motto Clear Aligners, operations and field teams
• Report monthly on results and trends for online reputation and community engagement

Requirements

• B.A. or B.S. degree with a major in marketing, communications or related field
• Must have a passion for marketing technology; staying current with modern digital marketing conventions
• 5-7 years of marketing/communications experience (agency experience a plus) with specific experience in managing the day-to-day operations of social media marketing channels serving employer and consumer brands
• Demonstrated experience with digital analytics platforms and tools, including Google Analytics, Facebook Insights, Twitter Analytics, Glassdoor Enhanced Profile, Indeed Company Profile, LinkedIn Careers Page Administrator, and Microsoft Excel
• Prior experience in marketing for a national or large regional multi-site retail organization a plus
• Prior experience in online review management systems (ex. , Talkwalker, Comparably) a plus
• Prior experience in managing digital ad campaigns, including DMP integration, DSP management, and CRM-integration a plus
• Google Analytics Qualified Individual (GAQI), and Project Management Institute Certification (PMI) a plus

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• Salary: Annual pay range: $82,000 - $99,000, plus bonus/incentives
• A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match

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