Social Content Manager

Description
Yamaha employees are committed to helping everyone progress, express, and connect through music and sound. We offer innovative, finely crafted and award-winning products for the entire journey. As the world's largest musical instrument manufacturer, we are known for our quality, customer service and innovation.

Purpose of Role
Through social content, inspire the generations of music makers and humanize the Yamaha brand.

Key Accountabilities Include

• Manages the execution of social content projects and ensure they are completed on-time and deliver on the creative brief
• Plans, develops, and executes social activities and programs to drive the growth and metric goals of social media accounts
• Ensures content aligns to brand objectives and achieves performance metrics
• Ensures content resonates with customer base through engagement rate metrics
• Manages influencer marketing program, ensure influencer selection is aligned with brand and program goals
• Ensures content is measured against competitor analysis metrics to meet or exceed competitor metrics

Primary Responsibilities Include

• Drives social content planning and production with our in-house agency Studio60
• Manages content creation workflows with internal and external vendors
• Works with category teams to plan programs and initiatives
• Works with our internal artist relations team to scope our opportunities for content development with our artist program

Core Functional Competencies

• Design: Create visual content to effectively share product and brand attributes with target audience
• Digital Media Management: Synthesize all components of a digital marketing campaign across platforms
• Social Media: Use social media channels to attract and engage customers, and to promote the brand and products
• Storytelling: Communicate the Brand Promise in an emotional manner

Core Behavioral Competencies

• Yamaha Way (Will, Integrity, Initiative, Challenge, Commitment)
• Customer Focus
• Decision Quality
• Plans and Aligns
• Collaborates
• Self-development
• Situational Adaptability

Qualifications
Ideal

• Experience managing or working in social media for a brand or agency
• Experience or familiarity with Sprinklr or other enterprise social management platform
• Experience with social media enterprise-level social listening tool
• Previous experience developing initiatives and programs to drive social media platform growth objectives
• Experience with development of social first content for a brand or agency
• Previous work with influencers

Preferred

• Bachelor's degree in Marketing or related field
• Graphic design or video editing and/or production work that can be applied to social content
• Previous experience with making decisions based on social media analytics

Here's What We'll Bring

• Comprehensive benefits package including Medical, Vision, Dental, LTD, Life-Insurance and 401k with match AND automatic contributions
• Performance based bonus program
• Robust employee wellness programs including free music lessons
• Gym and wellness reimbursement program
• Tobacco cessation reward program
• Free concerts from award winning artists
• Discounted hotel, travel, entertainment, and other attractions
• Employee product purchase program
• Flexible work options
• Casual dress
• Vacation, sick-time and personal floating holidays
• Monthly events, for example -- Bring Your Dog to Work Day, Employee Singing Competitions, Spirit Week and other fun events
• Inclusive and passionate culture
• We foster a culture in which everyone feels welcomed, included, and valued; and recognize that diversity contributes to the success of Yamaha

Compensation

• The hiring range for this position is $87,000 - $105,000 annually + bonus. This is the hiring range and does not include the value of benefits. The hiring range does not reflect total earning potential over time.
• Final offers within the posted compensation range are based on qualifications, skills and experience required for the role.