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Manager, Regional Marketing

2 weeks ago

Atlanta, Georgia, United States National MS Society Full time

Who We Are
The National Multiple Sclerosis Society mobilizes people and resources to drive research for a cure and to address the challenges of everyone affected by MS. To fulfill this mission, the Society funds cutting-edge research, drives change through advocacy, facilitates professional education, collaborates with MS organizations around the world, and provides programs and services designed to help people with MS and their families move their lives forward. We partner with volunteers to accomplish our work. Staff members engage volunteers through effective and timely communications, facilitating meaningful opportunities, and continually seeking and providing feedback for reciprocal growth and learning.

Job Summary
The Manager, Regional Marketing & Communications, is responsible for implementing regional marketing and communications initiatives that support the National MS Society's mission, revenue generation, and community engagement goals within a defined geographic area. Reporting to the Director, Regional Marketing & Communications, this role translates national strategy into effective, localized campaigns across owned (e.g., digital, events) and earned (e.g., news media) channels.

This position serves as the marketing lead for their assigned region, collaborating with local staff and cross-functional teams to execute campaigns, promote events, manage media relations, and ensure consistent messaging aligned with the Society's priorities.

Main Responsibilities
Campaign Planning and Implementation

  • Lead the planning and implementation of regionally-tailored integrated marketing communication (IMC) plans that include omnichannel (e.g., digital, social, email, PR) dissemination tactics and aligns with strategic guidance provided by the Director.
  • Partner with Development and Program teams to support fundraising events, awareness campaigns, and mission-driven storytelling efforts.

Content Customization & Brand Management

  • Support the local tailoring of national messaging and content to ensure resonance with regional audiences.
  • Oversee the production of regional marketing and communication materials, ensuring all content reflects the organization's voice, branding, and messaging guidelines.
  • Provide guidance and support to regional chapters in maintaining brand compliance and consistency.

Project Management & Tactical Planning

  • Manage multiple marketing projects simultaneously, ensuring all deliverables are completed on time, on budget, and to a high standard of quality.
  • Provide the Director with project updates, performance reports, and recommendations based on campaign results and local insights.
  • Ensure all work aligns with broader functional objectives, KPIs, and timelines as defined by the Director.

Media Relations & Community Engagement

  • Serve as the point of contact for regional media outreach, securing earned media coverage and managing local press opportunities.
  • Build and maintain relationships with local media outlets, community partners, sponsors, and event stakeholders to expand the Society's regional presence.
  • Support promotion of key events and campaigns through grassroots outreach, media, and partnerships.

Performance Tracking & Reporting

  • Regularly monitor campaign and project performance using established KPIs and provide timely reports to the Director that highlight outcomes, insights, and recommendations for optimization.
  • Identify and communicate challenges and opportunities that arise during implementation to help inform and enhance future planning.

Cross-Functional Collaboration

  • Collaborate with staff across departments—including Development, Programs, and National Marketing—to ensure integrated campaign delivery and constituent engagement.
  • Coordinate with regional vendors, volunteers, or freelance contributors as needed to support campaign planning and implementation.
  • Support the coordination of MarComm "Office Hour" meetings and facilitation of training, as needed.

What We're Looking For

  • 5+ years in a management or related role
  • Ability to lead, motivate, and manage teams effectively, delegate tasks, and foster collaboration.
  • Ability to analyze data, identify challenges, and develop effective solutions.
  • Excellent written and verbal communication skills to effectively convey information and ideas to stakeholders at all levels.
  • Flexibility to respond to changes in the industry and environment.

Location Requirement:
This is a
Region-based
role supporting our
Southeast
Region,
requiring up to
25%
travel for events, training, regional meetings, and organizational gatherings. While the role offers flexibility in work location, to be considered a candidate
must reside within the region
the position supports (or have plans to relocate) to ensure strong local engagement and accessibility.

Preferred
Southeast
states(s) are as follows:
Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, and West Virginia.
Compensation | Benefits:
The estimated hiring compensation range for this role is
$70,000-$80,000
. Final offers will be based on the candidate's geographic location, consider career experience and may vary from this range due to these and other factors.

You will have the opportunity for a highly competitive, comprehensive benefit package that the Society provides to employees. Your benefits include a considerable Paid Time Off Plan; Paid Holidays; 401k Retirement Savings Plan with Society match; Commuter Benefit Plan; Comprehensive Health & Welfare benefits including Medical, Dental, Vision, Flex Spending Accounts, Life Insurance, Disability Coverage, Spring Health Membership offering free therapy and professional coaching, as well as additional voluntary benefit offerings. Not to mention, you will join an incredible mission focused team of people

We're committed to supporting the growth of every employee through a structured and transparent approach to
career development
. We use Talent Portraits to define clear expectations, development opportunities, and advancement paths — whether you're growing as a people leader or deepening your expertise as an individual contributor. Each role is thoughtfully placed within one of these pathways (Leadership or Partner) to help you understand how it fits into our broader organization and your potential career journey.

This position is classified as
Partner - Professional.
The National MS Society is committed to building a diverse and inclusive workforce. We strive to create a workforce that reflects the communities we serve and where everyone feels empowered to bring their authentic selves to work. We need you and your unique talents and perspectives to help us write the last chapter on MS.

Application Instructions
We appreciate your consideration of our job opportunities and strive to make it as effortless as possible to apply for our positions. With only a few required sections and the option to use our resume parsing tool, we aim to streamline the application experience, saving you time and effort. Additionally, if you wish to include a
cover letter
with your application, please feel free to attach it along with your
resume
, and any other documents required, to the
Resume/CV document upload section
at the bottom of the
My Experience
page. We appreciate your interest in joining our team and look forward to receiving your application

Important
:
You will not be able to modify your application after you submit it.
The "My Experience" page is the only opportunity to add your cover letter and supporting document attachments. If you experience any trouble submitting your materials, please check out our FAQ & Contact Us page.