Marketing Lead

3 days ago

Somerville, Massachusetts, United States Monaire Full time

About Monaire

Monaire is transforming how commercial buildings manage HVAC systems through AI-powered automation and insights. We combine sensors, smart thermostats, and machine learning to deliver massive energy savings, operational transparency, and sustainability impact.

We're growing fast across commercial and enterprise portfolios — and we're looking for a marketing leader who can build and scale our inbound demand generation engine from zero to repeatable motion.

What You'll Do

You'll own Monaire's inbound funnel end-to-end — strategy, execution, and optimization. This is not a "manage the agency" role. You'll architect the systems, test relentlessly, and double down on what works.

Your core responsibilities:

  • Own the inbound strategy — build and continuously optimize a high-ROI funnel that converts awareness into qualified pipeline across commercial building owners, operators, and C-suite facilities teams.

  • Design and test campaigns across channels — email, cold outreach, physical mailers, events, digital ads, and content. Find creative angles that cut through.

  • Develop the ICP and messaging framework — distill Monaire's value into simple, sharp narratives that speak to cost savings, operational reliability, and sustainability.

  • Run experiments like a scientist — track metrics, analyze conversion paths, and use data to iterate weekly.

  • Collaborate cross-functionally with product, sales, and customer success to align messaging and qualify inbound leads.

  • Own marketing analytics — instrument the CRM, funnel tracking, and reporting dashboards to identify bottlenecks and double down on what moves the needle.

  • Build the foundation — establish our inbound playbook, nurture sequences, and partner ecosystems so we can scale with minimal friction.

Requirements

Who You Are

You're a hybrid: analytical and creative, scrappy and strategic. You've built inbound funnels before, preferably for a B2B SaaS or climate/IoT company, and you thrive in zero-to-one environments.

Minimum qualifications:

  • 5+ years in marketing, growth, or demand gen — ideally in B2B SaaS, cleantech, or IoT

  • Demonstrated success designing and optimizing multi-channel campaigns

  • Proficient in CRM analytics, and A/B testing tools

  • Strong copywriting instincts and an ability to translate technical value into business ROI

  • Deep understanding of data-driven decision-making — you live in dashboards

  • Bias toward execution: you test, learn, and iterate faster than others can plan

Bonus points if you:

  • Have experience selling to facilities, operations, or energy management professionals

  • Have built inbound systems from scratch (tools, workflows, automation)

  • Can code in SQL or build dashboards to self-serve your insights

  • Have worked in an early-stage startup or energy/proptech environment

Benefits

  • Mission-driven: Reduce carbon emissions and operational costs for the built environment

  • Early ownership: You'll define how Monaire grows

  • Fast feedback loop: Your campaigns will have visible, immediate impact on revenue

  • Work with a sharp, motivated team of engineers, designers, and operators building category-defining tech

  • Competitive base salary and meaningful equity

  • Unlimited PTO

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