Corporate Branding Director

The Corporate Branding Director is responsible for shaping and executing Accruent's corporate brand strategy with the goal of optimally positioning the company in the market to drive awareness, engagement and conversion. This role oversees corporate brand strategy, corporate messaging, and analyst relations, ensuring Accruent is represented clearly, consistently, and in a differentiable way. The role requires a balance of strategic thinking and execution to deliver measurable business impact.

Key Responsibilities

Corporate Brand Strategy

• Gather market intelligence on the pain points within the industries we sell to and on the competitive solutions in our market
• Position Accruent and craft messaging to differentiate our company, our brand, and our solutions from competitive solutions
• Lead branding efforts to rationalize and adjust current product branding to better serve the needs of the market and align with corporate objectives
• Influence product roadmap by bringing market and brand perspective
• Collaborate with PR and content leader to enhance brand through thought leadership and communicating our perspective
• Participate in and contribute to our annual corporate strategy activities with executive leadership and Fortive by sharing your market knowledge and competitive intelligence
• Collaborate with VP of Brand and Product Marketing to adjust product and company branding to meet changing organizational and market needs
• Conduct competitive research to help influence new product naming as well as naming for corporate initiatives

Corporate Messaging

• Lead the development, validation, and activation of messaging and positioning of both Accruent and its solution portfolios
• Translate corporate messaging into key deliverables including corporate overview deck, sales slides, website, investor relations materials, etc.
• Create enablement materials and educate market-facing roles on how to position Accruent and its solutions in their day-to-day roles

Analyst Relations

• Develop analyst relations strategy and lead execution including building and maintaining analyst relationships
• Schedule and execute analyst briefings including collaborating internally to prepare for briefings and inquiries
• Monitor report inclusion opportunities and coordinate internally to create report submissions

Qualifications

• 10+ years of experience in corporate strategy, product strategy, competitive intelligence, branding, and messaging
• Proven track record of translating market and customer data into strategy and transforming into messaging that resonates with the market
• Excellent written and verbal communication and cross-functional collaboration skills.
• Expertise in conducting competitive and market research to answer a key business question or imperatives, analyzing and assimilating that information, and presenting recommendations rooted in that research
• Experience working for growing B2B SaaS software organizations.

Fortive Corporation Overview

Fortive's essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care.

We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.

At Fortive, we believe in growth. We're honest about what's working and what isn't, and we never stop improving and innovating.

Fortive: For you, for us, for growth.

About Accruent

Personal development and becoming the best you is all about growth and exploring new skills and opportunities – both in and out of the office. At Accruent, we call this Grow Without Limits, and we're proud to offer each of our employees the resources, coaching and support necessary to achieve Growth Without Limits in their personal and professional lives. Explore where the path takes you.

Accruent is a leading provider of solutions for unifying the built environment —spanning real estate, physical and digital assets, and the integrated technology systems that connect and control them. Accruent continues to set new expectations for how organizations can use data to transform how they manage their facilities and assets. With U.S. headquarters in Austin, Texas, Accruent serves over 5,000 customers in a wide range of industries in more than 100 countries worldwide.

We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at

Bonus or Equity

This position is also eligible for bonus as part of the total compensation package.

Pay Range

The salary range for this position (in local currency) is $101, $188,500.00

Personal development and becoming the best you is all about growth and exploring new skills and opportunities – both in and out of the office. At Accruent, we call this Grow Without Limits, and we're proud to offer each of our employees the resources, coaching and support necessary to achieve Growth Without Limits in their personal and professional lives. Explore where the path takes you.

Accruent is a leading provider of solutions for unifying the built environment —spanning real estate, physical and digital assets, and the integrated technology systems that connect and control them. Accruent continues to set new expectations for how organizations can use data to transform how they manage their facilities and assets. With U.S. headquarters in Austin, Texas, Accruent serves over 5,000 customers in a wide range of industries in more than 100 countries worldwide.

We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at

The salary range for this position (in local currency) is $101, $188,500.00This position is also eligible for bonus as part of the total compensation package.