Customer Storytelling Manager, Cloud
3 days ago
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in marketing working across one or more marketing fields (e.g., growth, product marketing, brand marketing, social).
- Experience managing cross-functional or cross-team projects.
- Experience in customer reference marketing or customer relationship management.
- Experience with cloud technologies and software, including marketing products used in cloud or SaaS environments.
- Experience in B2B or industry vertical content marketing.
- Experience working collaboratively across marketing teams.
- Ability to take initiative and make decisions quickly amidst multiple stakeholders.
- Ability to build relationships with internal and external constituents (e.g., customers, sales, product teams, etc.).
- Excellent writing, communication, and organizational skills, detail oriented, and ability to manage multiple priorities.
The Google Cloud Platform team helps customers transform and evolve their business through the use of Google's global network, web-scale data centers and software infrastructure. The Cloud Marketing team is looking for people who can help us write and tell the story of our customer's journey. Understanding the power of our products and how they impact businesses, you will help share how we provide our customers with the best solutions for innovation. If you're as excited about building what's next as we are, Google Cloud is the place for you.
As part of the Google Cloud Storytelling team, we showcase how our customers are leveraging Google Cloud technologies to transform their businesses and industries. By partnering closely with customers to uncover and craft compelling stories, we empower the broader Google Cloud marketing and sales organizations with impactful content that sparks new opportunities. As storytellers, we play an integral role in driving customer acquisition and long-term growth.
As a Customer Storytelling Manager, you'll uncover and develop powerful stories of cloud adoption – cases where cutting-edge AI, data, security, and modern infrastructure solutions delivered a step-change in agility, efficiency, and innovation. By shining a light on this real-world customer impact, you'll equip marketing and sales teams with compelling evidence to spark new business. You'll develop innovative storytelling approaches, experiment with different content formats, and have ownership over strategic direction within their verticals. You will work with leaders across Google Cloud, collaborating with teams in product marketing, campaigns, communications, and sales as we communicate our value to customers and grow our advocacy programs.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
The US base salary range for this full-time position is $114,000-$163,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.
Responsibilities:- Create and implement a holistic strategy for 1-2 industry verticals and develop programs and opportunities for impact scaling of customer advocacy content.
- Execute the day-to-day implementation of our customer reference program for the vertical(s) you manage and serve as a key external contact for some of Google Cloud's most valued customers.
- Identify and onboard new reference customers, and manage and monitor customer reference activity, keeping data current, accurate, and up to date.
- Engage with marketing, sales, product, and executive teams on a daily basis regarding customer advocacy.
- Ensure a positive customer experience through day-to-day activities, and work as an advocate for our top customers internally.
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