Product Marketing Manager

1 week ago

Miami, Florida, United States Station70 Full time $90,000 - $120,000 per year

About Us

Foundation is a mobile-first security vault for storing crypto private keys and seed phrases. Built on the same institutional-grade technology trusted by institutions safeguarding billions, Foundation brings secure backup, recovery, and legacy transfer to everyday users.

Backed by Station70, we are on a mission to make self-custody safe, resilient, and generational.

The Role

We are looking for a Full-Stack Product Marketing Manager who can own our entire marketing stack — from positioning and storytelling to growth tools, lifecycle automation, and analytics.

This is a hands-on execution role: you'll be running Intercom campaigns, analyzing user flows in PostHog, iterating on onboarding, and shipping GTM campaigns — all while shaping the Foundation brand and voice.

If you're excited about being the first marketing hire at a fast-moving crypto security startup, this role is for you.

What You'll Do

  • Messaging & Positioning – Translate crypto security concepts into simple, compelling narratives for everyday users.
  • Growth Stack Ownership – Manage Intercom, PostHog, app store listings, referral systems, and attribution tools.
  • Lifecycle Marketing – Design and execute onboarding flows, engagement campaigns, and reactivation journeys.
  • GTM & Campaigns – Launch product updates, app store campaigns, paid experiments, and community activations.
  • Analytics & Insights – Run experiments, analyze funnels, and translate data into product and marketing decisions.
  • Content & Storytelling – Create landing pages, in-app copy, blog posts, and educational material on crypto security.
  • Cross-Functional Partner – Work directly with product, design, and leadership to drive adoption and retention.

What We're Looking For

  • 4–7 years in product marketing, growth, or lifecycle roles — preferably at consumer fintech or crypto apps.
  • Hands-on tool experience: Intercom, PostHog (or Amplitude/Mixpanel), attribution platforms, app store optimization.
  • Track record of running end-to-end growth campaigns — from insight → experiment → execution → measurement.
  • Comfort with rolling up your sleeves: writing copy, building flows, segmenting audiences, pulling data.
  • Strong analytical skills, with ability to own funnel metrics and retention KPIs.
  • Bonus: background in security, fintech, or products that require building trust with users.

Why Join Us

  • Be the first marketing hire at a mission-driven startup.
  • Own the full marketing stack and shape the GTM playbook.
  • Backed by Station70 — the security provider trusted by institutions.
  • Build tools that protect wealth not just today, but for generations.

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