Product Brand Manager

PRODUCT BRAND MANAGER (B2B)

Reports to: Vice President, Strategy & Brand Management

FLSA Status: Exempt

SUMMARY

The Product Brand Manager (B2B) is responsible for leading brand strategy, positioning, and execution for business-to-business products and programs within the PFSbrands portfolio. This role ensures that each brand delivers a consistent, compelling identity that resonates with corporate buyers, retail partners, wholesale distributors, and franchisees, while driving profitability, market share, and long-term partner growth. The Product Brand Manager works cross-functionally with Marketing, Sales, Operations, and external agencies to strengthen B2B relationships and deliver measurable business results.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Brand Strategy & Execution

• Develop and execute brand plans, campaigns, and go-to-market strategies for assigned brands tailored to B2B buyers, wholesale distributors and retail partners.
• Define brand positioning, messaging, and product storytelling that emphasize ROI, scalability, and value to business decision-makers.
• Manage product lifecycle planning, including innovation, optimization, and SKU discontinuation.

Campaign & Creative Leadership

• Lead developments of B2B campaigns, trade promotions, and partner-facing communications aligned with business goals and KPIs.
• Partner with creative teams to produce and deliver compelling sales collateral, presentations and trade show activations.
• Attend and lead industry trade shows, partner meetings and campaign events to reinforce brand consistency.
• Monitor effectiveness of B2B campaigns and adapt strategies based on partner feedback and performance data.

Market & Consumer Insights

• Conduct market analysis on industry trends, competitors and channel performance.
• Translate customer research and partner research into actionable brand strategies.
• Benchmark competitor strategies to refine brand value propositions and innovation roadmaps.

Cross-Functional Leadership

• Collaborate with Sales to equip field teams with partner-focused tools, messaging and training aligning with brand objectives.
• Partner with Operations and Supply Chain to align product development and distribution with partner expectations.
• Manage agency and vendor relationships to deliver measurable results.

Performance Management

• Manage brand budgets with a focus on B2B ROI and partner profitability.
• Track and report KPIs, including brand health, campaign ROI, and market performance.
• Present updates and insights to senior leadership and partner stakeholders.
• Perform all other duties as assigned

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, experience and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor's degree in Marketing, Business, or related field (MBA a plus).
• Valid driver's license
• 5–7 years of experience in B2B brand management, product marketing, or related field.
• Demonstrated success in developing B2B brand strategies and partner campaigns.
• Strong analytical and project management skills with ability to translate insights into business impact.
• Experience managing trade shows, sales enablement materials and partner-facing communications.
• Proficiency in all Microsoft Suite products.
• Familiarity with CRM and marketing automation systems (e.g., HubSpot, Salesforce, Marketo).
• Experience with marketing analytics tools (e.g., Google Analytics, Tableau, or similar).
• Strong communication skills, with the ability to present complex data clearly to non-technical stakeholders.
• Organized and detail-oriented, with project management skills.
• Innovative and forward-thinking; able to contribute to a culture of continuous improvement.

WORKING CONDITIONS

• Work is typically performed in an office setting.
• Must travel occasionally to work sites and conferences by air and car.
• Required in-person presence at GRITT Summit and major events.
• Position requires some work outside of normal business hours, including evenings and weekends, to support marketing and company events
• Pass annual review of Motor Vehicle Report (MVR) to establish and continue insurability under PFS' corporate policies.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Digital dexterity and hand/eye coordination in operation of office equipment including a computer
• Ability to speak to and hear customers and/or employees via phone and in person in English
• Ability to sit and/or stand for long periods of time
• Ability to occasionally to reach, stoop, kneel, crouch, crawl, climb stairs, walk, or balance
• Ability to occasionally lift and/or move up to 50 lbs.
• Ability to set up and tear down demos and trade shows, load and unload bulky, heavy equipment and product
• Ability to withstand the physical rigors of travel: time zone changes, varying climates, loading/unloading gear, navigating stairs or uneven terrain when necessary
• Ability to travel by car, train, or airplane, which may include navigating through terminals, lifting, carrying luggage, materials, equipment, etc.